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Zucked & Early Facebook Investor Blasts Business in New Book



Tech investor Roger McNamee makes these claims in "Zucked: Wakes Up to the Facebook Disaster" that is released Tuesday.

McNamee has said he served as mentor to CEO Mark Zuckerberg in Facebook's early years and offended the young entrepreneur from selling the business to $ 1 billion to a major tech company. Facebook is currently worth about $ 500 billion.
McNamee argues in the book that the business models from Facebook ( FB ) and other tech giants are bad for society because of their addiction to advertising. He says platforms need to keep people on their sites for as long as possible, and often it is the most polarizing, splitting and emotional content that keeps people engaged.

"Facebook and Google designed their products to create habits that become an addiction to many people," McNamee told CNN Business on Monday. "They manipulate the attention of profit and allow bad actors to manipulate some users in ways that harm them and others."

But he claims that the public has "more power than they understand."

"They can retire some of the attentive internet platforms depending on changing their usage and demand actions by government policy makers," he told CNN Business.

Facebook pushes back. "We take criticism seriously," said a Facebook spokesman in a statement to CNN Business. "Over the past two years, we have fundamentally changed how we work to better protect the safety and security of people using Facebook. The reality is Roger McNamee has not been involved in Facebook for a decade."

McNamee has long been a vocal critic of Facebook. In an interview with CNN Business last spring, McNamee said he was worried about the potential dangers of Facebook in 201

6 when he noted that pro Bernie Sander's pages were likely to share what he called "cruel" and "misogynistic" memes about Hillary Clinton. McNamee said he suspected that memes were not actually true Sanders supporters.

In October of that year, McNamee said he reached out to Zuckerberg and COO Sheryl Sandberg to express his concerns about "bad actors" who potentially exploit Facebook.

Although the leaders were cordial and arranged for him to speak to someone else on their team, he said he didn't think the company had taken his concerns seriously.

  Her son was killed - then the Russian trolls [19659013] Her son was killed - then the Russian trolls
It later turned out that a Russian federal troll group had been active on Facebook during the 2016 election and constituted as Americans on both sides of the political division. It is not known whether the pages McNamee had noticed were authentic or not.
Although Facebook did not mention him by name, Facebook published a blog post on the headline "What is Facebook doing to address the challenges it faces" on Monday. who dealt with some of the issues McNamee travels in his book.

"Although we did not do enough to anticipate some of these risks, we have now made fundamental changes," Facebook said in the blog post. "Over the past year, we have invested record numbers to keep people safe and strengthen our defense against abuse. We have also given people far more control over their information and more transparency in our policies, operations and ads."

McNamee said the aim of the book is to "help everyone understand the platforms they love to use, have a dark side and what they can do to protect themselves and their children."


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