YouTube invests in new, interactive select your own adventure-style series that will compete with programs like Netflix's Black Mirror: Bandersnatch and You Vs. Wild .
The projects will exist under a new device dedicated to interactive programming and live specials, according to a YouTube spokesman. The series being developed will primarily be driven by interactivity. The company will also integrate some product features into both its scripted and unscripted YouTube Originals. The company intends to announce the first of these projects soon, according to the spokesman.
YouTube has experimented with interactive advertising in the past. This next step marks its first foray in interactive narrative content, which theoretically would make it a direct competitor to advanced interactive programming like Bandflash from Netflix.
The news comes just months after Hollywood Reporter reported that YouTube scaled back on original series in general. YouTube should start scaling back in 2020 according to The Hollywood Reporter as a means of "serious budget reduction." It is unclear how many interactive programs or live specials YouTube is investing in. [1