What should have been a gateway to a new form factor for mobile computing devices turned into a mini-disaster when the review units in Galaxy Fold began to show problems shortly after they was unboxed. Samsung made a cautious move by taking back these audit units to give them a proper inspection, even though the company previously demonstrated in a video that its first iteration of foldable smartphones has been tested for durability a large number of times.
Fast forward in July, it has been reported that Samsung has eliminated the problems. The changes that the company has apparently made include stretching the protective film around the entire screen, making it difficult for users to peel it and cause irreparable damage to the screen. The hinge has also been re-engineered by pushing it up slightly from the screen. All these changes translate into a slightly more durable Galaxy Fold, but would you like to trust that a company sells you a unit priced at $ 1,980 by knowing that there is a slight slip of a chance that the same problem can reappear?
Not the first time Samsung made the mistake of hurrying out a product launch
What is even more surprising about the above report is that although Samsung has been addressing the issues, it has not given a new start date for his Galaxy Fold. It was later revealed in an interview that Samsung's mobile boss, DJ Koh, stated he was rushing the Galaxy Fold launch, probably because he wanted the Korean giant to get bending rights to be the first company to reveal a foldable smartphone . This is not the first time that a premium handset has accelerated. There were previous reports suggesting that Samsung might have shaken the launch of Note 7 to gain an advantage over Apple's iPhone 7, which was unveiled in September 2016.
What followed was a series of disasters related for battery explosions, device recall and a whole host of financial losses for Samsung. The Galaxy Fold problems may not have resulted in a tumultuous setback for Samsung, as the note 7 did, but it has certainly put a huge wall on Samsung's vision of the smartphone future. While the Korean tech behemoth still thinks that the 5G revolution will ramp up shipments, there are a few roadblocks to be experienced when it comes to foldable units.
One of them is the price and it can be expected in the long term. An earlier report describes that such handsets remain expensive due to lack of key components, but that Samsung's largest rival in Android smartphone space Huawei believes such devices become more affordable. While we can also see a future where such phones become part of our lives, the present times will dictate the outcome. Which means the only question is the durability and how long Galaxy Fold will last in the user's hands, even with the problems involved?
With a customer, there are so many items to play here and countless reasons why Galaxy Fold might fail again. Samsung can't just rely on the controlled environment to monitor if the newly designed Galaxy Fold doesn't face the same issues.
Can Samsung also trust its Carrier partners?
Businesses like Best Buy and AT & T had to cancel Galaxy Fold pre-orders due to ongoing device issues. With AT&T, giving its loyal customer base a free $ 100 gift card, a recent report states that the action cost carrier giant $ 77 million. There are no other reports on the rest of the airlines, and whether they should bear similar costs, but with Galaxy Fold being indefinitely delayed, it must have provided the business relationship with Samsung.
One could argue that AT&T did this step by itself and had to do so to keep its subscriber base, but If not for Galaxy Fold pre-order information, this feature need not be executed in the first place. With the launch of the Galaxy Note 10, which is expected to take place on August 7, Samsung will have a lot of riding on this year's crown jewel, and we do not think that the Galaxy Fold resume will be roughly near the date mentioned above.
When this date might, and if Samsung offers an apology, and an explanation of how to remove the existing problems with Galaxy Fold, would you believe in the company? Join our poll and let us know.
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