If Marvel Studios has its way, people will get a new post in the Marvel Cinematic Universe almost every week.
It all starts with WandaVision. Marvel’s new nine-episode show that follows Elizabeth Olsen’s Wanda Maximoff and Paul Bettany’s Vision, living an absurd suburban life in an alternative universe, starts on January 15. Two episodes will premiere, with new episodes coming out every week for the rest of the season. Just two weeks later WandaVision ends, Falk and winter soldier will arrive. There are then three more weeks Black widow hits theaters (unless delayed again) and Loki lands on Disney Plus. By the time Loki ends, it̵
You get the picture.
Before Disney Plus was launched, Marvel Studios worked exclusively on movies. TV shows fell under Marvel Entertainment’s separate TV division. This includes the series’ Netflix series (Daredevil, Jessica Jones, Luke Cage), shows on Hulu (The Runaways) and ABC titles such as Agent Carter and Agents for SHIELD. That’s what kept the Marvel Cinematic Universe separate from everything else, even though reference was made to these events. When Disney Plus came together, everything was mixed. Disney needed new Marvel shows to pick up subscribers and retain them (such as Mandalorianen did). Jeph Loeb, former head of Marvel TV, was effectively ousted as everything came under Marvel Studios chief and MCU architect Kevin Feige.
Under Feige, the MCU is now expanding. The different shows and movies will intertwine. WandaVision contains characters from Thor, Ant-Man, and Captain Marvel and will somehow connect to Doctor Strange in the Multiverse of Madness. While former Disney executives told The edge that viewers do not have to watch every movie or show to keep up, the strategy is designed as comics – references to events that happened elsewhere that fans might want to see to understand the full context.
Depending on people’s opinions about the Marvel Cinematic Universe, having a new Marvel thing every week is either a blessing or a curse. The question is, when does it tip to supersaturation? Some people may feel that we have reached that point. While studios and networks are making more movies and TV shows than ever before (including outside of the superhero genre), few things dominate the box office and the conversation like Disney properties, especially Marvel and Star wars. Foreshadowing an endless wave of Marvel TV series on top of three or four movies a year can be what drives the world in total franchise fatigue.
Except it probably won’t. Franchise fatigue is a popular phrase that gets thrown around, but it is ultimately flawed. Superhero movies remain some of the biggest successes in box office, driving people to theaters at a time when American audiences on average participate in fewer movies a year. In China, Marvel movies remain some of the best-performing movies made by American studios, and the Chinese box office is the second-largest photo demographic. This is not to suggest that Marvel movies are everything, the whole movie ends (far from it), but ordinary audiences are not tired of them. Before Infinity War and Playoffs, records as Black Panther and Captain Marvel drove some of MCU’s biggest successes – and those were new characters within MCU, not Captain America. Audience demand has not disappeared.
Marvel Studios and Disney’s more pressing concern is not fatigue in the franchise – it’s trust. Think about Star wars. With the exception of Solo, every Star wars films released over the last five years have worked exceptionally well, but critical perception of the films has soured. People argued The power is aroused is just a remake of A new hope, Rise of Skywalker is consistently dunked on, The last Jedi is at the heart of its ongoing debate, and Solo feels like two movies mashed in a messy affair.
Productions were plagued by directors and writers who were fired, with Disney rushing out of a Star wars movies a year, leaving little room for proper rewriting. Disney no doubt lost the confidence of fans over its ability to do consistently good Star wars film – or, as analyst and venture capitalist Matthew Ball says, it is “accrued disappointment.” Disney tried to hurry everything. It did not appear that there was a 10-year plan for Star wars. Marvel Studios’ biggest asset is that Feige was able to archetype what the universe should look like. It’s not exactly quality in terms of quantity – they make several MCU films each year – but quantity without losing the overall storyline.
Ironic, Star wars also points out how having more Marvel can still work. Like Rogue one before that, Mandalorianen succeed because it is familiar but stands alone. It is of course Star wars, and there are enough references to the key Star wars characters and moments that diehard fans can dig into the nitty-gritty. However, it’s also new and unique enough not to feel like a hasty post in a universe that generates lots of money for Disney. Mandalorianenthe creators, Jon Favreau and Dave Filoni, had time to figure it out.
By all accounts WandaVision is in the same boat. The characters are familiar, but the show is so different from anything within MCU that it hopefully feels completely refreshing. Keeping people’s confident and avoiding accrued disappointments plays into the possibility of streaming. Experiments should be encouraged. If it works, the opportunity for success and ongoing profitability has no limits.
If it does not, it is more forgivable on a streaming service where people pay monthly for new content on top of their favorite movies and TV shows. It’s not the same as paying $ 10 or more for a movie ticket or tens of thousands of dollars in losses for Disney. Reserve safe bets for big, splashy tent pole films that more than return on the original investment and marketing campaign; experiment on Disney Plus where people are looking for something to satiate their appetite.
Streaming’s main pitfall is thinking because there is a monthly demand from subscribers that speed is a priority. Consistency is, but consistency also means quality and originality – especially with features like Marvel and Star wars. The stakes are higher; there is a precedent too big, a precedent too terrible and a hungry fanbase that only accepts sub-par movies or TV for so long.
The good news is that Marvel Studios just needs to keep doing what they are already doing. Feige – an architect who designed Marvel stories a decade in advance and figured out how to make a giant universe feel tangible and new – is now responsible for ensuring that the same level of attention is spent on Disney Plus. the world. We are entering a period where there will constantly be a new piece of Marvel Studios content. It sounds exhausting – but it does not have to be.