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(GULFNEWS.COM) – One of the things that attract people to WhatsApp is that they can chat with friends and family as long as they want without any interruption. Unlike in YouTube, Facebook and Instagram, subscribers of the popular messaging tool don't see any ads getting in the way of their conversations or news feeds, and what's more, the tool is completely free.
However, the chat experience will soon change, with the Facebook-owned company announcing recently that it will launch advertisements on the app, ending the era of ad-free chats for over billion users worldwide.
The advertisements will be popping up on the "Status" section of The tool will start rolling out next year. It will be similar to the paid content shown through Instagram Stories.
The move was officially confirmed by the social media giant at the recent Facebook Marketing Summit in Netherlands.
"WhatsApp will bring in Stories Ads its status product in 2020, ”Olivier Ponteville tweeted, head of media at BeConnectAgency, who attended the event.
It was first reported in October that the Facebook-owned app was planning to introduce advertisements through the" Status "section of the messaging tool
The "Status" section allows users to post images, videos, texts or animated GIFs that disappear after a 24-hour period. The feature is also available on Facebook