Virgin Inaugural Season is officially for sale to everyone.
The company's first ship, the only adult Scarlet Lady, is scheduled to sail from Miami to the Caribbean in April 2020. The four and five night voyages will include stops in Havana, Cuba; Costa Maya, Mexico and Puerto Plata, Dominican Republic.
Bookings for the pre-sales certificates were opened on 5 February.
Highlights on board include 20 plus eateries, free group fitness classes, free WiFi and free basic drinks such as soft drinks, tea, coffee and water. There will also be no tip or service charges.
In addition, each cabin has a specially designed seabed that can transform into a seating area while the lighting is automatically adjusted to improve the time of day.
Scarlet Lady will offer 1,330 cabins and 78 RockStar suites in all with multiple sea views and terraces.
"I've dreamed of starting my own cruise line since I was in my 20s and Now the launch is finally near," said Richard Branson, founder of Virgin Voyages in a statement. "We have taken the time to think about every detail and design an experience that brings the Virgin to life and disturbs the travel industry."
"At Virgin Voyages, we go beyond just stunning design to believe and redefine luxury to be rebellious luxury," added Virgin Voyages, President and CEO Tom McAlpin. "This new luxury is about knowing that you have been taken care of, that you will never be nickel and dim, and whatever you want, even some of the things you didn't know you wanted are already taken care of for you."
Earlier this month, Virgin Voyages launched a dedicated travel agency called "First Mates" that gives agents and advisers access to interactive marketing and learning materials that help them order customers.
This story was originally published by TravelPulse.