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Verizon made a number of announcements about its 5G mobile network, which unveiled launch dates for two cities and the pricing structure for its unlimited 5G service. The carrier plans to provide its mobile 5G network on April 11 in Chicago and Minneapolis. Verizon subscribers to all three of its unlimited plans will be able to leverage mobile 5G for an additional $ 10 a month, with the first three months free.
The service will initially be available with Motorola's moto z3 smartphone, which can be upgraded to become 5G compatible with a Verizon exclusive 5G moto attachment. Verizon encourages its customers to upgrade to its 5G service by offering 5G moto mod attachment for as little as $ 50 – Mod & # 39; ultimately selling for $ 350 – for those with a moto z3 or as buys smartphone.
Here's what we think of Verinson's mobile 5G game:
- Consumers won't easily jump to access the service because the premium prize is above what they are willing to pay. Less than one-third (31%) of consumers are willing to pay more for mobile 5G, and on average, they would only be willing to pay an additional $ 4.40 a month, according to a PWC survey. And since Verizon already has the most expensive unlimited plans, an extra $ 10 can prove too much for its consumers to make the leap to 5G.
- But the unlimited access is appealing and a better option than what AT&T currently offers. AT & T's mobile 5G hotspot used to access its 5G mobile network costs $ 70 to 15GB. But among consumers who are willing to pay more for mobile 5G, over half (52%) say the unlimited data premium. In addition, 76% of respondents cited unlimited data as one of the most important mobile offerings an operator can offer per. Business Insider Intelligence's Telecom Competitive Edge Report (company only). Verizon's move to continue offering this must-have feature for 5G access makes it convincing for convincing consumers to pay the premium.
The news marks Verizon's first major advancement in its 5G wireless playback. After launching in Chicago and Minneapolis, Verizon plans to bring its mobile 5G network to another 28 US markets by the end of this year. This ambitious effort will drive Verizon ahead of its competitors in catering to a larger audience and will better position it to capture keen consumers in these 30 markets seeking to jump the ship to early 5G access.
On average, one-third of consumers are willing to switch mobile providers to get 5G earlier, according to Business Insider Intelligence's Telecom Competitive Edge Report (company only).
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