Can't get too excited. The unit will only be sold to companies in industries such as engineering and construction – hence its huge price. Speaking to CNBC said Varjo's CEO Niko Eiden that while the consumer market has not heated VR as expected, it is another story on the professional side. As such, Edien says: "We have no plans to lower the price, and there has been no indication that we should." Nevertheless, the long-sought-after technology has arrived, and although it may still be out of reach for most, it will undoubtedly find its way to the consumer market in the end.