100 Thieves, a popular sports organization and lifestyle brand, announced that two of its biggest content creators, Rachell “Valkyrae” Hofstetter and Jack “CouRage” Dunlop, will now become co-owners.
“As a streamer and former pro player myself, I always wanted 100 Thieves to be an organization run and built to be a platform for content creators,” The Hague said in a statement. “Rae and Jack have been with us since 2018 and 2019 respectively and are important contributors to 100 thieves. They deserve recognition for what they have done for the company so far – and we want their strategic input on what we can all do in the future. ”
Hofstetter and Dunlop join 1
Hofstetter joined 100 Thieves in October 2018 and has become part of 100 Thieves content and on YouTube, where she has 3.3 million subscribers. She left Twitch to exclusively stream on the Google-owned video platform in January 2020 (though appeared on Twitch as part of Jimmy Fallon’s debut stream on Tuesday).
Glad to announce that I am officially a co-owner of 100 Thieves!
It’s been almost 3 years since I joined the team and I would never have expected this path to lead to this ..
I am proud to be one of the first female co-owners in esports and in addition excited about our future together! pic.twitter.com/hb5uxI8rea
– rae ☀️ (@Valkyrae) April 7, 2021
Dunlop became part of 100 thieves in May 2019 and, like Hofstetter, has become one of the organization’s most recognizable faces. He also switched from Twitch to exclusively streaming on YouTube, doing so even faster than Hofstetter, which happened in November 2019. He has 3.27 million followers on the platform.
Hofstetter and Dunlop both receive equity in 100 thieves, reports New York Times. In their new roles, they will be more involved in 100 Thieves’ business strategy, including “helping identify and recruit new talent, build new programs and other initiatives,” according to a press release. They both continue to create content as well.