A new story by an ex-White House employee hits the shelves at the end of the month promisingly juicy details from President Donald Trump's administration.
One of them is his reported fixation on cable news bullets, the all-caps banners that flare from the bottom of TV screens.
The account of the President's occupation is told in the "Team of Vipers" by Cliff Sims, a former communications officer and Trump Allies.
According to Axios, who told the book, Trump had allegedly empowered employees to gather printed pages of the chyroons for review by his television talks.
An extract published by the sale characterized the exercise as a routine.
"When the president was to hold a speech somewhere outside of DC, the research group would take screenshots of all the chyrons who aired while he was speaking. Then they added those pictures to headlines and tweets from influential journalists and pounders they would fight to Print a package before Trump made it back to the White House. "The cause of Trump's chyron captivation, writes Sims, comes down to the viewers looking at the news of the mute.
The former insider recalls being told by the president that "these are the words, sometimes beautiful, sometimes scary words that matter."
But the hangups do not seem to end there. Sims also describes Trump because he has "used television like the late Roger Ebert must have watched movies," watching graphics, sets, outfit choices, lighting and other aesthetic elements.
In a set of criticisms, the Sims president himself writes bashed Fox News for his pictures, despite the fact that the network is a well-known favorite with Trumps.
"& # 39; The graphic on Fox is the worst ̵1; look at this? & # 39; Did he say at some point. & # 39; CNN and MSNBC are both so much better. I hate to say it – Honestly, I really hate to say it – but MSNBC has the best graphics. Fox is the best – they have the best talent. I mean, look at the rest of these people, they can't believe what's happening right But Fox's graphics are terrible, they have to do something about it. "
On Sunday, The New York Times reported that some administration officials are worried about the book's release as they have been with others and have questioned by the credibility of some of the Sims' anecdotes.
Still, Times pointed out that real-time reporting has supported the book's overall depiction of Trump.