The seven-time Super Bowl champion launches an NFT platform called Autograph this spring. It will bring together some of the biggest names in sports, entertainment, fashion and pop culture to work with creators to develop unique digital collectibles, says a representative of Brady CNN Business.
Autograph also produces NFTs with Brady.
Dillon Rosenblatt, co-founder and CEO of Autograph, told CNN in a statement: “Autograph will bring together some of the world̵
7;s most iconic names and brands with the best digital artists in the class to idea, create and launch NFTs and groundbreaking experiences for a community of fans and collectors. “
NFTs or non-fungible tokens are pieces of digital content linked to blockchain, the digital ledger system that supports cryptocurrencies like Bitcoin and Ethereum. While these cryptocurrencies are fungible, meaning you can swap one Bitcoin for another identical one, each NFT is unique. Blockchain allows buyers and sellers to verify authenticity and ownership.
A wave of interest has generated some astronomical sales and attracted interest from celebrities. For example, a work of art by digital artist Beeple recently sold for $ 69 million at Christie’s. Rock band Kings of Leon released their latest album as NFT, and Twitter founder Jack Dorsey’s first tweet sold as NFT for $ 2.9 million.
Brady and entrepreneur Richard Rosenblatt will serve as co-chairs of Autograph. The company has also assembled a high-profile advisory team, including Apple SVP Eddy Cue, Lionsgate CEO Jon Feltheimer, Live Nation Entertainment CEO Michael Rapino, DraftKings co-founders Jason Robins and Paul Liberman, Cameo CEO Steven Galanis, Dodgers, Warriors co-owner Peter Guber and DraftKings North America president , Matt Kalish and Dawn Ostroff, among others advertising company at Spotify.
Autograph will also have interactive offers such as live auctions, physical product drops and personal experiences.
And if you’re wondering how much an NFT of the greatest footballer can ever pick up, just look at this past weekend. The most expensive trading card in football history, a Tom Brady rookie card, sold for $ 2.25 million and hit last month’s record $ 1.32 million purchase of FitBit CEO and co-founder James Park.