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Home https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Technology https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ The obsessive detail goes into the physical Apple card

The obsessive detail goes into the physical Apple card



Get the best rewards by using the upcoming Apple Card in virtual form via Apple Payments, the physical Apple Card which has been sent to the most interest…

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Designer Arun Venkatesan has taken a close look at what we think about the card, and is impressed by the attention to detail.

That starts with Apple's choice of metal. There are other metal credit cards on the market, but not all metals – or manufacturing techniques – are equal.

Most commonly available "metal" credit cards are a stamped piece of metal or a slim piece of metal laminated between two pieces of plastic onto which the EMV chip, numbers and markings are applied.

I have found that the layers of a metal card that have been started slowly started with repeated swipes and inserts into card readers. Apple's video shows a card that is cut from a single sheet of titanium. Then, a CNC mill out of space for the EMV chip to be inserted in a later step

This is a simplified form of the unibody manufacturing process that Apple used in the original MacBook Air and second generation MacBook Pro back in 2008. Instead of using traditional methods of bonding multiple pieces of metal or plastic, the chassis of the device is carved from a single block of metal.

I'd caution that Apple's promotional videos are marketing tools, and don't necessarily Apple is using unibody manufacturing techniques, it certainly is plausible that it will adapt to the card.

Then there's the Apple logo.

In the video, the outline of and Apple logo from the front of the card is first laser etched. That outline is then engraved again into a channel with a V-shaped cross-section. These slanted surfaces are designed to catch and reflect the card

And even the contacts for the chip

Their design consists of six pill shaped contacts within a rounded rectangle. The contacts are arranged so that their rounded corners are concentric with the corners of the outer rectangle […]

This level of obsession with the details is nearly expected from Apple. It's an obsession that requires taste, wealth, expertise and an extensive supply chain, in combination unique to Apple.

A survey found, ironically, that the physical card will boost adoption of Apple Pay

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