“‘The Mandalorian’ is hugely important because it’s probably the biggest entertainment property right now,”
Shaikh noted that “The Mandalorian” is No. 1 in Magid’s bi-weekly survey that looks at how engaged viewers are with a particular show. It surpasses other series, including “This Is Us” and “Stranger Things.”
“It shows how old intellectual property can be continuously updated,” he said.
The show’s popularity makes it possible to make money on other fronts, especially merchandising, after the studio seemed to leave plenty of money on the table last holiday season due to a lack of products tied to the “Star Wars” series.
Part of it had to do with a declared desire not to spoil the show’s “Baby Yoda” surprise, but Disney clearly looks set to rectify this fall: A quick visit to the ShopDisney website finds 160 items available with everything from toys and clothing for cufflinks and bedspreads.
“I do not think there is a single character who generates more revenue in a toy aisle than ‘Baby Yoda,'” Gerrick Johnson, a toy industry analyst at BMO Capital Markets, told CNN Business. “You need the right sound, you need the right excitement and I think things fall pretty perfectly for ‘Baby Yoda’ right here. “
As with any individual streaming offer, it’s hard to measure to determine the exact value of something like “The Mandalorian”. But the benefits of Disney + go beyond just motivating people to subscribe.
“I do not know that it has been modernized, but rather shown that there may be some stories within the Star Wars galaxy that are better suited to television visual narratives,” said Suzanne Scott, an associate professor at the University of Texas’ Moody College. of Communication, told CNN Business.
Scott added that live-action Star Wars TV series “have always been in perpetual evolution, but difficult to get going.”
“Hopefully, its success will make Disney a little more willing to take risks with a franchise that for many fans has grown pretty stagnant and predictable,” she said. A limited series with Ewan McGregor as Obi-Wan Kenobi – reprising his role from prequels – is in the works.
But according to Shaikh, Disney +’s galaxy is bigger than just one far, far away.
“As successful as it is, I don’t think any streaming service survives a hit, no matter how big it is,” he said. “Disney +’s success is due to many factors, including brand recognition and a unique library.”