Home https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Entertainment https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ ‘The Mandalorian,’ Disney’s biggest giant force in 2020, returns with a new mission

‘The Mandalorian,’ Disney’s biggest giant force in 2020, returns with a new mission



This is because the coronavirus pandemic has hit Disney harder than most giant companies. Its theme parks and giant movies have been particularly vulnerable to a public health problem that keeps people at home.
Disney + has become the company’s biggest success story – exploiting the company’s major brands and exploiting the desire for content. It puts extra pressure on “The Mandalorian,” which with most major films postponed to 2021, represents the closest thing to a giant that Disney is likely to release this year.

“‘The Mandalorian’ is hugely important because it’s probably the biggest entertainment property right now,”

; Zak Shaikh, vice president of programming and entertainment at research-based media firm Magid, told CNN Business. “It’s like how ‘Game of Thrones’ was crucial to HBO.”

Shaikh noted that “The Mandalorian” is No. 1 in Magid’s bi-weekly survey that looks at how engaged viewers are with a particular show. It surpasses other series, including “This Is Us” and “Stranger Things.”

Disney will review its entertainment business with a focus on streaming

“It shows how old intellectual property can be continuously updated,” he said.

The show’s popularity makes it possible to make money on other fronts, especially merchandising, after the studio seemed to leave plenty of money on the table last holiday season due to a lack of products tied to the “Star Wars” series.

Part of it had to do with a declared desire not to spoil the show’s “Baby Yoda” surprise, but Disney clearly looks set to rectify this fall: A quick visit to the ShopDisney website finds 160 items available with everything from toys and clothing for cufflinks and bedspreads.

“I do not think there is a single character who generates more revenue in a toy aisle than ‘Baby Yoda,'” Gerrick Johnson, a toy industry analyst at BMO Capital Markets, told CNN Business. “You need the right sound, you need the right excitement and I think things fall pretty perfectly for ‘Baby Yoda’ right here. “

As with any individual streaming offer, it’s hard to measure to determine the exact value of something like “The Mandalorian”. But the benefits of Disney + go beyond just motivating people to subscribe.

The show has also brought a number of commercials to Disney + – which in recent figures boasts more than 60 million subscribers – as well as award-winning awards, including seven Emmy wins in September and a nomination for excellent drama series.
Aside from that, “The Mandalorian” has also revived Star Wars, a $ 4 billion brand that became pretty obsolete for Disney a short time ago.
In 2018, the spinoff “Solo: A Star Wars Story” was a box office disappointment – at least in terms of Star Wars standards – and December “Star Wars: The Rise of Skywalker” received a mixed response from the audience despite bringing more in over 1 billion. $ globally.

“I do not know that it has been modernized, but rather shown that there may be some stories within the Star Wars galaxy that are better suited to television visual narratives,” said Suzanne Scott, an associate professor at the University of Texas’ Moody College. of Communication, told CNN Business.

Baby Yoda is back: Disney + debuts with a new 'Mandalorian' trailer

Scott added that live-action Star Wars TV series “have always been in perpetual evolution, but difficult to get going.”

“Hopefully, its success will make Disney a little more willing to take risks with a franchise that for many fans has grown pretty stagnant and predictable,” she said. A limited series with Ewan McGregor as Obi-Wan Kenobi – reprising his role from prequels – is in the works.

As “The Mandalorian” enters its second season, it is now the mission of a galactic bounty hunter and a very sweet, big-mouthed baby to entertain millions in a difficult year. But the series must also support Disney +, which is now the shining center of Disney’s hobbled media empire.

But according to Shaikh, Disney +’s galaxy is bigger than just one far, far away.

“As successful as it is, I don’t think any streaming service survives a hit, no matter how big it is,” he said. “Disney +’s success is due to many factors, including brand recognition and a unique library.”


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