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The iPhone's camera used to be a selling point



There are many good reasons to own an iPhone: your social life may be about iMessage, you may appreciate Apple's emphasis on privacy, or you may appreciate the quality of Apple's displays and software experience. But the only thing that once exemplified Apple's management of Android Chasing Pack, iPhone's camera, is no longer on the list of reasons to have an iPhone. The iPhone camera has fallen behind and it is now something users tend to accept rather than anticipate.

Four years ago, I wrote it to beat the iPhone, you have to beat iPhone's camera. At that time, Apple owned the undisputed title for best mobile camera, due to its unique combination of high quality photos and ease of use. Few, if any, other cameras were so fast and easy to use, and no one produced great pictures as easily as the iPhone did. With Facebook, Instagram, Snapchat and even Twitter, all relying on the camera to let people engage and share with the digital world, it was obvious that a large camera was crucial to the appeal of a stunning smartphone.

I was not alone in assessing the importance of the camera, and in the past few years, every telephone company has worked overtime for to ensure a lead in this important area. Well, any business except for Apple and Samsung, it seems. The two companies that sell most smartphones have only satisfied themselves with only incremental image enhancements year after year, and if you are in a limited market like the United States where they are the only options you see, you can begin to believe that mobile cameras have stagnated.

It couldn't be further from the truth.

Google came out with the Pixel camera in 201

6 and raised the expectation line for mobile photography a few notches over the iPhone. HTC reacted with the brilliant cameras in the U11 and U11 Plus. Then, Huawei introduced a great night-time on the P20 Pro last year and spent Pixel just for Google to respond with Night Sight, a revolution for night-time imaging. And now Huawei has returned with an even better P30 Pro ahead of Night Sight. Come in the fall, Pixel 4 will probably push us even more into the age of incredible computing photography.

Where is the iPhone?

It's not just my question, it's a repetitive query I have heard from readers in response to my sample photos from the P30 Pro's excellent camera. It wasn't so long ago that we looked at Apple to be a leader in popularization – if not necessarily inventing – new creative technologies. Apple's MacBooks are still the most widely used laptops for DJs and video producers, while iPads are the only tablets that make anything real to fulfill the promise of being a brand new creative outlet. But the iPhone, even while maintaining a video-quality edge and enhancing still-photography photography in small ways every year, has been exceeded by faster moving competitors.

Huawei did not settle for just raising the bar for low light photography. It has a 5x optical zoom lens in the P30 Pro, where the periscope design has also been demonstrated in the prototype of Oppo. Assuming OnePlus, which shares most of its technological base with Oppo, also makes a periscope zoom phone, at the end of the year we could choose from as many as four or five different phones with 5x optical zoom. And the results I get while zooming in to 10x and even 24x with Huawei P30 Pro are also very good. 2019 is the year when true high quality zoom comes to smartphones.

The traditional wisdom of technology is that Chinese companies like Huawei can aggressively pursue zany and risky ideas, as more established brands like Apple cannot afford to take chances. It is correct. But what is different about it now is that the chances of Huawei taking pays: I've seen this company go from a non-name also-run in smartphones to the provider of truly premium devices, as exemplified by last year's P20 Pro and Mate 20 Pro. This year's Mate X is the consensus choice for the best foldable design we've ever seen. And that's more, Huawei keeps up aggression even though so many, sometimes more, phones are being shipped like Apple.

Apple's innovative edge is out. The company's latest round of hardware updates, which took place in late March, took place via press releases instead of a launch event, and none of the hardware designs were updated. Same AirPods, same iPads, same iMacs, just some spec hops on the inside. The long-lasting promise of AirPower wireless charger was hit by insurmountable technical challenges. If you hear about Apple technology these days, it's actually more often related to some reliability issue, whether with the butterfly keyboard (which apologized to Apple) or the Flexgate display cable (which has not so far).


Photo by James Bareham / The Verge

This could always be quiet before the storm of new groundbreaking designs and innovations from Apple. I have covered this company long enough not to be surprised by its ability to exaggerate everyone else when it really wants to. For example, AirPods has not changed much because they were so far ahead of their time when they were first released. There are also rumors of new 16-inch MacBooks and 32-inch iMacs on the horizon, though I would be more comforted if I heard similar rumors that iPhone cameras were taking great strides forward.

The iPhone, for most of its existence, has been the default phone for mobile photography. Yes, the Nokia Lumia 1020 and 808 PureView happened, but they never put the pieces of ease and quality together like Apple's phone did. Now we have a new wave of Android devices that do almost everything right on the front of the camera. With the P30's arrival, there is no room for the iPhone in the two top cameras (at least still images) and Apple is in the unusual position of having to drive just to catch up.

If all you are & # 39; I've ever used was an iPhone and you continue to buy the latest version of what is known and logical to you, you can't even realize that there are better camera settings out there. And that's fine because the iPhone's camera is really good. But in the context of the wider smartphone market, when those people who do not already have eyebrows deep in Apple's ecosystem compare technical and practical benefits, the iPhone appeal is combed by its unusual lack of a leading camera. 19659017]
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