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Home https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Business https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ The inventor of blue jeans has just made a big comeback

The inventor of blue jeans has just made a big comeback



Levi Strauss has released a fashion revolution throughout the last century, from belly bottom to skinny jeans, making denim a staple in consumer wardrobes around the world.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "After years of private life, it became 1

65 years old US icon ( LEVI ]) now faces a renaissance of varieties – at least among investors – after being re-listed on the New York Stock Exchange on Thursday. "data-response time =" 16 "> After several years of private life, the 165-year-old American icon (LEVI) now faces a renaissance of varieties – at least among investors – after being re-listed on the New York Stock Exchange on Thursday.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "The warehouse & nbsp; shot up by more than 36% after it began to trade (The stock closed about 1.3% at the end of Friday.) "Data Reaction =" 17 "> The stock shot up more than 36% after that began to act. (The stock closed about 1.3% at the end of Friday.) "19659002]" There is a long runway for growth, "Levi CFO Harmit Singh, the main character of the company's products, told Yahoo Finance's On The Move (video above). "We are leading tendencies, we are pioneering technology … and we're just getting started."

Levi, the inventor of clue jeans, made a big comeback. (Photo: Getty)

While the market is pounced on the opportunity, some investors expect to see more details on how the company is developing.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "" We are all here and asking, " Where is the growth? "" Monetta Fund Portfolio Manager Robert Bacarella told & nbsp; Reuters . "If they can come up with a plan to show that they can grow market shares and not be so dependent on stores, it becomes much more interesting. "" Data-React = "40"> "We are all here and asking," Where's the growth? Monetta Fund Portfolio Manager Robert Bacarella told Reuters. "If they can come up with a plan to show that they can grow market share and not be so dependent on stores, it becomes much more interesting."

<h2 class = "canvas-atom canvas-text Mb 1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Comeback kid " data -reactid = "41"> Comeback kid [19659008] The company's history has begun on the west coast.

The company was founded in 1853 by Levi Strauss, who was born in modern Germany (then Bavaria). Strauss opened a shop in town to sell pants for miners under the California Gold Rush.

Together with a partner, Strauss obtained a patent for the blue jean in 1873. The company was first published in 1971.

Levi Strauss (born Loeb Strauss), & # 39; Inventor & # 39; by Blue Jeans, Industrialist, Germany / USA – about 1850. Photo: wool stone image / wool stone image via Getty Images)

In 1985 Strauss & # 39; descendants – the Haas family – decided to take the company privately in a $ 1.6 billion Gear purchase.

<p class = "canvas text canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "CEO and President Chip Bergh, who employed in 2011, is widely & nbsp; quoted & nbsp; as one of the leading employees who have turned the company around. "Data-response time =" 66 "> CEO and President Chip Bergh, who was hired in 2011, is widely mentioned as one of the leading employees who have turned the company.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "" When I got the call to Levi & # 39 ; s … was my first reaction "wow," here is this amazing iconic brand that I grew up in, "Bergh said in an interview last year ." When I started doing homework at the company … here you had this incredible iconic brand … and yet a company that had really faltered for more than a decade. "" data-response time = "67"> "When I got called to Levi's … my first reaction was" wow, "here is this amazing iconic brand that I grew up in," Bergh said in a interview last year. "When I started doing homework at the company … here you had this incredible iconic brand … and yet a company that had really failed for more than a decade."

He added: "I saw this as an opportunity to leave a legacy."

<p class = "canvas-atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm "type =" text "content =" Emily McCormick contributed to this post.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm "type =" text "content =" Aarthi is the author of Yahoo Finance. Follow her on Twitter @aarthiswami . ] "data-reactid =" 70 "> Aarthi is an author of Yahoo Finance. Follow her on Twitter @aarthiswami .

<p class =" canvas-atom canvas-text Mb ( 1.0em) Mb (0) – sm Mt (0.8em) – sm "type = Read more: Read more: <p class =" canvas-text tekst Mb (1.0em) Mb ( 0) – sm Mt (0.8em) – sm "type =" text "content =" Follow Yahoo Finance on Twitter Facebook Instagram Flipboard LinkedIn YouTube and reddit . "data-response time =" 76 "> Follow Yahoo Finance on Twitter Facebook Instagram Flipboard LinkedIn YouTube og reddit


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