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The German family who owns Krispy Kreme and Panera is reckoning with its Nazi suits



Most American consumers are probably completely unaware that well-known food chains and coffee brands like Panera, Peet's, Pret, Keurig, Krispy Kreme, Caribou, Intelligentsia, and Stumptown are all owned by a single private German company, JAB Holding.

But that may change now.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "The family behind JAB, the Reimanns, is facing scrutiny for its Nazi past, after the German newspaper Bild & nbsp; reported that Albert Reimann Sr. and his son Albert Reimann Jr., both of whom are now deceased, ties to the Third Reich. " data-response time = "17"> The family behind JAB, the Reimanns, is facing scrutiny for its Nazi past, after the German newspaper Picture reported that Albert Reimann Sr. and his son Albert Reimann Jr., both of whom are now deceased, had ties to the Third Reich.

According to Bild, both men were fierce Hitler supporters and anti-Semites, donated to the SS military force, and used forced labor of French prisoners in their factories

In other words, the Reimann family fortune is rooted in the Nazi party.

Graphic by David Foster for Yahoo Finance

The four family members who own and run JAB today are descendants of German chemist Ludwig Reimann. The company is named after Ludwig Reimann's business partner and father-in-law, Johann Adam Benckiser.

And the family fully acknowledged the facts of the picture report. The Reimanns say they have a history in 2014 to investigate their ancestry, but the history's full report will not be finished until 2020.

In the wake of the picture, the family is donating 10 million euros to a charity it has not named yet

"It's all correct," Peter Harf, the managing partner of JAB Holding and spokesperson for the family, customs Bild. "The family was absolutely ashamed."

The business problem that now faces JAB's many brands is whether consumers will show their disapproval with their dollars.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm "type =" text "content =" The full list of brands in the JAB portfolio & nbsp; is eye-popping: Panera, Peet's , Krispy Kreme, Keurig-Dr Pepper, JDE, Caribou, Intelligentsia, Stumptown, Brueggers Bagels, Einstein Bros. Bagels, Noah's New York Bagels, Espresso House, Insomnia Cookies, and cosmetics company Coty, which owns Calvin Klein, Clairol, Covergirl , OPI, Marc Jacobs and more. " data response time = "36"> The full list of brands in the JAB portfolio is eye-popping: Panera, Peet's, Krispy Kreme, Keurig-Dr. Pepper, JDE, Caribou, Intelligentsia, Stumptown, Brueggers Bagels, Einstein Bros. Bagels, Noah's New York Bagels, Espresso House, Insomnia Cookies, and cosmetics company Coty, which owns Calvin Klein, Clairol, Covergirl, OPI, Marc Jacobs and more.

Of course, many companies that are household names today had well documented to the Nazis during World War II or used forced labor, including Volkswagen, BMW, Bayer and Nestle.

Yahoo Finance has started reaching out to all of JAB's owned brands to request comment on the report about the Reimanns, and will update this post.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Daniel Roberts is a senior writer at Yahoo Finance who often covers food and coffee. Follow him on Twitter at @ readDanwrite . " data-response = "40"> Daniel Roberts is a senior writer at Yahoo Finance who often covers food and coffee. Follow him on Twitter at @ readDanwrite .

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