The 2022 Ford Maverick is for the kind of person “who needs a tight turning radius to park parallel in narrow spaces,” Ford says. It’s for the kind of person who “wants to get around town,” Ford says, while emphasizing its targeted 40 mpg in town. The only problem is that Maverick, after all, is not really for cities.
We know this because Ford does not want to sell Maverick in Europe, which is a market that loves big city cars. According to Automotive News, Ford will not bring the Maverick there apparently because Europeans are turning away from pickups and towards more petite SUVs and crossovers. And yet Auto News also says that the Ford Ranger sells quite well in Europe, suggesting that while Europeans may be turning away from pickups, they are not from Ford.
From Automotive News:
A spokesman for Ford of Europe told Automotive News Europe that Maverick will not be exported for sale in Europe.
In Europe, Ford is one of only a few car manufacturers still offering pickups. Its mid-range Ranger is currently the best-selling pickup in the region with sales of 44 percent to 12,000 in the first quarter, according to JATO Dynamics market researcher.
It is also possible that Ford will not bring Maverick to Europe due to stricter emissions regulations here. Even looking at specifications alone, the Ford Maverick is not great for cities or apparently meant for them.
For example, the Ford Maverick is nearly 17 feet long or about a foot shorter than a Cadillac Escalade. It would not be impossible to park a Ford Maverick on the street in a major city – lots of cars in NYC are just as big – but it would not be practical.
It’s also a shame that Ford has to pretend that the Maverick is a good car for cities, because the thing is, Ford used to sell a good city car in America. It was called the Fiesta. In its hatchback shape, it was just over 13 meters long – perfect for pulling into a street space that might not fit a car that is almost 17 meters long, which is a lot of street space.
Of course, there are markets where Ford still sells the Fiesta, also in Europe, where good city cars get the respect they deserve. The problem that Ford has apparently realized is that a medium-sized truck like the Maverick is simply not one of them.