With so many candidates getting in the race, it's worth looking at who did it best. (Note: Campaign announcements do not make a campaign. But they do – or not – some early momentum among donors, activists and the media.) By "best" I mean some combination of a) drew significant and prolonged media attention b) reached people who previously knew anything about them c) pushed a message they plan to run on d) created a memorable moment (or two) and e) made some measurable difference in the polls.
It goes without saying that this is a subjective measure. But here we go anyway!
2. Amy Klobuchar: The image of the Minnesota senator announcing in the midst of a snowstorm is not anybody is going to forget any time soon. Klobuchar has entered into a campaign announcement with a name ID problem; she comes out of it with people at least knowing she's the one who announced in the snow – which is a win for her.
3. Cory Booker: The New Jersey Senator didn't need a lot of glitz in his announcement – given that he's knocked on him is he's a show horse. So he went to local – very local – announcing in Newark, the town where he launched his political career and where he still lives. That Booker chose February 1 – the first day of Black History Month – made for a bit of nice symbolism as well.
5. Elizabeth Warren: Ask yourself this: Which candidate who announced to the president over the weekend got better press – Klobuchar or Warren? It's Klobuchar in a trunk, right? Given how problematic the run-up to Warren's campaign has been – the Native American issue – she just wanted to formally get into the race and get it over. Mission accomplished, I guess.
The Point : How you start is always predicting how to finish. But you'd rather get off to a good start than a bad one in something like all-encompassing as a presidential campaign.