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Tesla has not delivered $ 35,000 Model 3 and can instead push an expensive car – Quartz



Tesla's fabulous mass market vehicle has not yet taken place.

Recently, the company has reported to customers the default delivery of the standard $ 35,000 Model 3, according to several reports on customer forums summarized by the automatic news site The Drive. Some customers in these online forums say the company's reps have also tried to absorb them and say they could get a vehicle faster if they upgraded to a "plus" or "long" model 3, each costing several thousand dollars more. Tesla refused to comment on the reports of delayed deliveries and upsell tactics.

Upselling is a tried and true tradition for car dealers. Sleazy sales tactics-type auto dealers will let a customer try a more advanced model than what they came to buy and then offer them a "deal" on it. Cars can be uploaded with options that cover the cost of the sticker price. Do you want different paints? A more advanced engine? Heated seats. No problem that will only add a little bit to your monthly payment. The Internet is full of articles that give advice to car dealers in construction, with tips like "getting personal" and "creating urgency" (Jordan Belfort would be proud).

Tesla sells vehicles directly to consumers online and through company -owned showrooms. The company has set itself apart from other car dealers with its electric model and superstar CEO (Elon Musk now has a Soundcloud single!), As well as ensuring that buying a Tesla is a luxury experience. In the annual report for 2018, Tesla described its showrooms as "highly visible, premium businesses in major metropolitan areas." Earlier in March, Tesla decided to raise car prices to keep some of these stores open.

In other words, one of the most important things about Tesla's brand is that there is nothing stupid about it. Therefore, the urgent reports from online consumers are so related: They suggest that Tesla is willing to bow to the same sales tactic that any other car dealer would use.

Such tactics can strengthen Tesla's first quarter sales figures and bring it closer to its financial goal of being profitable in the second quarter. Tesla is also in the middle of a delivery quota at the end of the quarter on March 30, tweeted a photo by a Tesla semi-electric car that supplied Tesla cars, so some of the customers reporting Delays could still get their Model 3 in the end. The company is expected to announce soon how many cars it has built and sold in the last quarter.

But upselling and "bait and switch" sales tactics also run the risk of disturbing customers, many of whom have already tested their beliefs in several years waiting for $ 35,000 Model 3. And one of the last things Tesla needs right now , are several disillusioned buyers who interrupt orders and have trouble getting the money back.


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