The film was filmed on the spot on the Santa Cruz Beach Boardwalk.
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Since Friday release, many are turning to social media trying to stay away from Santa Cruz because of how scared they are after watching the movie.
Sadie Satana lives opposite the seafront and says she knows all the places where director Jordan Peele filmed his latest blockbuster.
"Being a lifelong horror (movie) fan, you can imagine my shock looking at my doors and watching Jordan Peele film his new horror movie in front of my house," Satanas says. "It was great."
She says the movie is scary but finds all the critics entertaining.
"When people said our city was canceled, I thought it was fun! Santa Cruz will never be canceled."
The film focuses on a family visiting Santa Cruz for a holiday and who is attacked by Dopplegangers who are best described as their evil body doubles.
Locally, many victories look so good at local tourism.
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"The movie premiered on Friday, and we had a really good weekend … especially at our haunted attractions" , says Kris Reyes, with the Santa Cruz Beach Boardwalk.
Christina Glynn, with the organization Visit Santa Cruz, says, "What I think it does is that it can reach an audience who wouldn't otherwise. I'm going to Santa Cruz."
] Sheriyan Bradford and Victoria Ocana are both from San Diego and touring UC Santa Cruz. They say they are not afraid, but say that all hype adds their visit to the boardwalk.
"If you're so heavily influenced by movies, I want to keep you away. But I'm not that kind of person. I would come back even after the movie," Bradford says. Referring to the movie, she adds fun: "I saw no one like me. I should be okay!"
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