Apple’s preview of this summer’s streaming #content is less of a trailer and more of a self-congratulatory montage of everything on Apple TV +. This “Summer 2021 & Beyond” trailer feels like something you’ll show off executives in a boardroom offering blink-and-you-won’t-miss a damn-thing glimpse of new and recurring series accompanied by title cards. like, should we do you see this? Is Rachel okay in marketing when we see her presentation to new investors?
Sure Ted Lasso immediately became Apple TV’s favorite child, as the beloved Jason Sudeikis series received only a little more attention than its TV siblings – and perhaps rightly so, given that it’s pretty damn good. The rest of the trailer just runs the entire Apple TV + catalog while teasing new seasons off The Morning Show, Seeand To be honestand gives a first look at Paul Rudd and Will Ferrell in Shrinkage next to. The series, based on the Wondery podcast of the same name, plays Rudd as a narcissistic psychiatrist who gets a new patient (Will Ferrell) and turns his life into a living hell. And indeed, Paul Rudd, who plays a cock, is long overdue.
Apple is very good at promoting itself as a brand; this preview of the summer shows that this approach is not very useful for promoting TV and movies – there is not a single premiere date for a thing, and that’s just rude. When does the new season of Reese Witherspoon and Jennifer Aniston power-hour premiere? Dunno, “SUMMER” ??? As of now, Apple has still not announced release dates for most of the new content shown in the summer preview, but Physical– with Rose Byrne in the lead role as a housewife from the 80s who discovers aerobics – debuts on June 18 and Ted Lasso season two premieres on July 23rd. There is also CODA, winner of the Sundance Award directed by Siân Heder, which debuts in cinemas and on Apple TV + on 13 August.