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Tariffs could give Nike a leg over competitors, analyst says



<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Nike said after Thursday's earnings report Tensions with China have not harmed its business in that country . Athletic giant reported global sales increased 4% last quarter, with sales in Greater China rising & nbsp; 22%. reactid = "1
5"> Nike said after Thursday's earnings report that tensions with China have not harmed its business in that country. Athletic giant reported global sales rose 4% last quarter, with sales in Greater China rising 22%.

<p class = "canvas-atom canvas text Mb (1.0em) Mb (0) – sm Mt 0.88) – sm" type = "text" content = "If the trade war between the US and China continues, with increased tariffs on consumer goods , Simeon Siegel, senior analyst for Nomura, Yahoo Finance's told On the Move Nike could have a competitive advantage over rivals, because of its size, consistent growth and hot concerns, Nike has pricing, he data-reactid = "16"> If the US and China trade war continues, with increased consumer tariffs, Simeon Siegel, Nomura's senior analyst, said Yahoo Finance's On the Move could have a competitive advantage over Nike's For rivals, because of its size, consistent growth, and hot views, Nike has pricing power, he said. "Nike will be best placed to pass [price increases] – or more interestingly, they will be best placed to oppose the storm , "Said Siegel. "And maybe what it does is damage the competition and clear the tire." Thus, the storm can be serious for clothing and footwear manufacturers as well as retailers in the United States "Crossing the table will damage the entire sector if it is sustainable and evil is a very nice adjective – catastrophic, disastrous – choose big words, "Siegel said.

He pointed out some of Nike's premium, flagship products as a source of business strength and a reason for its pricing, should tariffs on imports from China increase by 25%.

The Los Angeles Lakers forward LeBron James (23) in his Nike Lebron shoes in the second half of an NBA basketball game on Tuesday, November 27, 2018 in Denver. Nuggets won 117-85. (AP Photo / David Zalubowski)

"They can drop a LeBron shoe that will be $ 350. It won't be what drives $ 35 billion revenue. But because of this premium shoe, "They can then sell $ 60 shoes to many people. That $ 60 shoes will be $ 75, people will still feel like they are LeBron," he said.

Other analysts pointed to Nike's leading position in the global market. Credit Suisse analysts covering European footwear companies said that although Adidas is still the leader in China, this lead must "narrow down."

Globally, the gap between Nike and Adidas performance is strong considering the recent lack of firefighting for adidas, "analysts led by szilvia live in response to Nike's earnings.

Nike shares rose a quarter of percent after its earnings report The shares have risen by 13% this year, compared to 16% for S & P 500.

<p class = "canvas-textile text Mb (1.0em) Mb (0) – SM Mt (0.8em) – [19659013] at Yahoo Finance. "" "The sky is anchored by data-reactid =" 35 "> Julie Hyman is co-anchored by On the Move on Yahoo Finance

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