MINNEAPOLIS (AP) – Target has modified its smartphone app after in Minneapolis TV station reported that prices displayed on the app are up to users approached the retailer's stores, sometimes by hundreds of dollars.
KARE-TV reports that the Minneapolis-based retailer recently released an updated version of its app that "online" or "in-store" prices next to each product. The update follows the station's investigation into customer concerns about price jumps on the app depending on when users were inside or outside of a target store.
The app asks users to access their location, which enables them to find nearby stores or where. specific items are located. But the location-tracking function also appeared to trigger price changes as users entered Target parking lots
A target spokeswoman says the changes make it easier for customers to understand its pricing policy.