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Target goes preppy, again, in teaming up with Vineyard Vines



 A woman walks with a bag from the Vineyard Vines store at the Woodbury Common Premium Outlets Mall in Central Valley, NY.

Gary Hershorn | Corbis News | Getty Images

A woman walks with a bag from the Vineyard Vines store at the Woodbury Common Premium Outlets Mall in Central Valley, NY.

Target collects two younger younger shoppers by teaming up with preppy lifestyle brands.

Target can use the Vineyard Vines launch to show it's learned – or has not learned – from these past mishaps.


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