It seems that Taco Bell will not join so many of its fast food brothers in the land of false meat. After announcing in January that it would test its first dedicated vegetarian menu this year, Taco Bell revealed on Wednesday that the chain is not planning to work with Beyond Meat or Impossible Foods to add plant-based meat to the menu.
"We've met Beyond, we've met with impossible," Julie Fels's Masino, Taco Bell's North American operations president told CNBC. "But I think what we are proud of is that we have made vegetarian for 57 years."
While other chains like Burger King, White Castle and even taco competitor Del Taco have focused on meat-free beef options, Masino told Insider that Taco Bell doubles its existing vegetarian protein options: the refuted beans, black beans and potatoes already doing Taco Bell for an attractive option for non-carnivorous eating.
Taco Bell, the only American vegetarian association-certified fast food chain in the country, boasts a relatively vegetarian-friendly menu, thanks to partially flexible personalization options. According to a company's blog post, approx. 9% of all goods ordered from Taco Bell are either vegetarian or vegetarian by adaptation, which accounts for sales of 350 million vegetarian products per year. Bean burrito ̵
Per Insider, Beyond Meat's shares were down yesterday after CNBC reported that Taco Bell would not cooperate with Beyond Meat or Impossible Foods to bring false meat to its menu. Both plant-based meat producers face fierce competition from each other and other companies such as Tyson to secure partnerships with restaurants and grocery stores to distribute a larger share of the $ 14 billion alternative meat market that has the potential to grow to $ 140. billion industry.