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Sure enough, EVGA and Zotac have raised the prices of the Nvidia RTX 3080 and above

Nvidia and AMD addressed the major GPU shortage today, revealing that it can take many months before you can easily find a card like the RTX 3080 on the shelves. The did not do it how much a renewed Trump import tax on graphics cards can affect their prices – but now Nvidia partners EVGA and Zotac may have done it for us

Both graphics card manufacturers have now raised their prices across the board, with EVGA following Asus’ lead by openly admitting at the top of its website that they are making these adjustments. Zotac, on the other hand, seems to have raised prices not once, but twice in recent weeks ̵

1; and thanks to the Internet Archive’s Wayback Machine, we can show you how both companies’ prices have changed (in their own stores, anyway).

Here is EVGA’s statement, just for posterity:

Due to ongoing events, EVGA has made price adjustments on the GeForce RTX 30 Series products. This change was necessary due to several factors and will take effect on January 11, 2021. EVGA has worked to reduce and minimize these costs as much as possible. For those currently in the EVGA.com Notify Queue system or Step-Up Queue, EVGA will respect the original MSRP pricing until April 16, 2021, if your purchase position is processed before that date.

As EVGA suggests, the price increases are not that drastic – only a $ 70 increase on most cards, and it’s nice that they honor their exchange program for a few months. The RTX 3060 Ti is only $ 460, the same one one of my friends recently paid at a Central Computers store for the exact map in the SF Bay Area.

Before and after at EVGA.

Zotac, on the other hand, has raised the price of even its most basic cards by $ 90- $ 100 and far more than that of the RTX 3090:

  • from $ 440 to $ 500 and now $ 530 for an RTX 3060 Ti
  • from $ 540 to $ 600 and now $ 640 for an RTX 3070
  • from $ 750 to $ 780 and now $ 840 for an RTX 3080
  • from $ 1550 to $ 1580 and now $ 1900 for an RTX 3090

January 13 vs. January 3 at Zotac.

None of this matters unless of course you can find one. For that here is again the latest guide we have from AMD and Nvidia.

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