Super Smash Bros. Ultimate character Terry Bogard, who came to the Nintendo Switch and Nintendo Switch Lite game after it was released in 2018 as a DLC character, is at the center of a new controversy with SNK and a controversial ad made by one of its licensing partners . The ad – which has made the rounds on social media and gaming forums – is for a mobile game with the name SNK Allstar. And while the ad was not made by SNK, the company has had to issue an apology for it because of its indirect involvement.
The ad itself features Terry Bogard riding with three female SNK figures on his motorcycle and hitting them on their bottoms as he passes. Of course, this in itself is problematic for various reasons, including the fact that it is not very representative of the character. To make the offense even worse, however, is that one of the female characters is often portrayed as a teenager.
Below you can check out the ad yourself:
Terry created quite a stir with his new combo for 3 hits. SNK has distanced itself from the ad created by a licensed mobile game developer. # SNK #FGC #fightinggames #videogaming #retrogaming #gaming #terrybogard # videogamespic.twitter.com / P9LKtudOT1
– supercancel (@SupercancelHGJ) October 29, 2020
According to SNK, it not only had no role in the creation of the ad, but no knowledge of its existence. Nevertheless, it has issued an apology and has noted that it has also issued a complaint about the ad and is seeking immediate removal.
“We sincerely apologize to our fans that such an offensive ad managed to publicize and hope for your understanding,” SNK said. “We will strive to do better in the future with our partners.”
At the time of release, Nintendo has not commented on the ad, and it is unlikely that it will. While the character is inside Super Smash Bros. Ultimate, this ad is far enough removed from the game and Nintendo that the company is unlikely to comment on the controversy. But if it does, we will be sure to update the story with what is provided.