Wizards of the Coast is teaming up with Netflix to produce an exclusive set of Stranger Things-theme cards for Magic: The Gathering. The publisher also said it will make changes to how cards from Secret Lair, a boutique print-on-demand service, find their way into the trading card game. The announcements were made on Wednesday Magic YouTube channel and as part of Netflix Geeked Week.
According to senior designer Gavin Verhey, Stranger Things cards will only be made available for purchase through Secret Lair, launched in 2019. Traditionally, Secret Lair has been a way for Wizards to have a premium price on popular cards with alternative art. But in 2020, the publisher brought cards with unique capabilities to the platform, cards that had no other consequences in the retail version of the game. Blowback from the community since has been significant, with players angry over the prize prizes for this new content.
For the coming Stranger Things set, Verhey said in a video that Wizards will release “in-world Magic-flavored” versions of these cards in retail. The only material difference between Stranger Things cards from Secret Lair and cards drawn from blind packages will be the art.
“We put copies of these cards, the world magic versions with magical taste, on the list,” Verhey said, referring to a subset of cards that are randomly available in some packages. He said they will also show up with a higher frequency than other cards on the list and that guides will continue to take feedback and add these cards to other products as needed to meet consumer demand.
Verhey also made it clear that Stranger Things crossovers are meant to be fun trading cards. He also stressed that they are intended for the Commander format, which encourages players to make highly themed decks for pick-up play with their friends.
No further information on Stranger Things cards were given. You can read more at the Wizards of the Coast website.