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Stop & Shop strike survives 75% of loyal customers doing business elsewhere / Boing Boing



Northeast Grocery Store Stop & Shop has surpassed employee expense, increasing their health costs, reducing corporate pension contributions and reducing vacation and Sunday overtime pay; The United Food & Commercial Workers, who organize the Stop & Shop employees, called for strike nearly two weeks ago, and since then, 31,000 workers from 240 stores in Massachusetts, Connecticut and Rhode Island have been out of work.

A surveillance capitalism agency called Skyhook – carrying out involuntary hidden surveillance of large numbers of Americans by tracking their mobile devices, enabling the company to build complex dossiers of the public over time – has released a report stating the fall of Foot traffic from people who are "loyal customers" by Stop & Shop (Skyhook describes the data it analyzed as "anonymized").

Skyhook found that the number of visits from "loyal customers" fell by 75% after the strike began, while foot traffic generally decreased by 50%. It turned out that these "loyal customers" switched to buying their groceries from Hannafords competitors (up 300%), Market Basket (at 115%), Trader Joe's (up 75%), Shaws and Star Market ( at 50%).

The Boston Globe cites unspecified "analysts" who say that when grocery customers switch to a rival, approx. 60% of them never return.

For its Stop & Shop analysis, Skyhook identified 840 customers in the strike-affected region who visit the grocery chain at least once a week using location data from the 100 million mobile devices it accesses through software running on apps thereon. phones. These data, endorsed by the users, leave "breadcrumb trails" showing where people have been, Bairstow said.

Skyhook also has a database of venues, including grocery stores, and can track how often people visit.

What were the consequences of Stop & Shop Strike at other New England supermarkets? [Skyhook]

Visit of loyal Stop & Shop customers falls 75% below strike [Katie Johnston/The Boston Globe]

( Picture: @Stopdontshop )

( via Super Punch )

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Cory Doctorow

I'm writing books. My latest is: a YA graphic novel called In Real Life (with Jen Wang); a nonfiction book on the art and the internet called information will not be free: laws for the internet age (with introductions of neil gaiman and amanda palms) and a ya science fiction novel called homeland (that is the successor to the little brother). I speak everywhere and I tweet and tumble too.

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