Spotify and Apple are engaged in a battle over the domination of the global music streaming market, with many other companies, including Google, Amazon, Pandora, Tidal, and Deezer fighting for scraps and trying to find ways to differentiate themselves in order to rise through the ranks. But at the end of the day, all of these services offer the same features and capabilities with extremely similar pricing structures.
As the name suggests, Premium Duo mainly targets that want to save a few bucks compared to both the prices of two individual subscriptions and a family plan. A single Spotify Premium user can get at $ 9.99 a month in the US right now, while Premium for Family costs $ 1
Naturally, Spotify Premium Duo sits between the two globally available options, at a € 12.49 monthly fee that is likely to equate to $ 12.49 if this ever becomes a worldwide thing. Like family plans, Duo licenses will allow users to separate their playlists separately, as well as get recommendations tailored to their individual tastes.
All things considered, is this something you should be interested in if it ever comes to the US? Do you think Apple Music should adopt a similar strategy as well?