For anyone who followed Spotify, it undoubtedly felt like an inevitable one. As the streaming service appears to diversify, the company has already had some loose partnerships with hardware companies such as Mighty. Now, it is looking to build your own things.
This thing is "Car Thing."
The car product is not a consumer device exactly. Spotify actually just uses it to study subscriber listening habits in the car. The voice-driven product will be offered up to "a small group of invited Spotify Premium users" in the US who receive a competing subscription in return.
The testing starts in "the coming weeks," per The Verge. Spotify is undoubtedly looking to talk rumors of its own hardware ambitions by discussing these tests publicly. If things go well, however, I would not be surprised to see that these kinds of products are made available in a car or home near you.