<img src = "https://media.npr.org/assets/img/201
8/09/16/gettyimages-880238704_sq-42f8d4136121e6b99a31afb41eead22f360ca552-s100-c15.jpg" data-original = "https: // media .npr.org / assets / img / 2018/09/16 / gettyimages-880238704_sq-42f8d4136121e6b99a31afb41eead22f360ca552-s100.jpg "class =" img lazyOnLoad "alt =" Meredith Corp. to sell & # 39; Time & # 39; Magazine for Salesforce Founder of $ 190 Million  Sports Illustrated dominated sports journalism for decades with articles by as strong authors as Frank Deford, George Plimpton and Gary Smith, and photojournalism by such photographers as Neil Leifer. and human rights, politics, power and money through professional, collegiate and amateur sports prism A coverage was considered to be a result of many achievements in the field of gaming.
However, there is instant news on sports news, on cable TV and online, especially from nimble and chaos ish websites for gigantic ESPN, cut off by its apparent indispensability. It also made greater societal changes in how people use information and news.
" Sports Illustrated had so many remaining goodwill among his readers and the entire audience," said Terry McDonell, the former top editor of the magazine, to the NPR. "Everyone remembered something about sports compared to Sports Illustrated . I don't think it's gone. It may have shrunk."
A Meredith spokeswoman says Sports Illustrated remains profitable with a 27-issue per- year plan. Nevertheless, the company has now sold Sports Illustrated to Authentic Brands in an agreement linked to the acquisition of the magazine's intellectual property rights. It includes its photo archive, its former sportsman and sportswoman of the year covers, and the annual swimsuit issues that include female models in bikinis – including supermodels from Cheryl Tiegs and Christie Brinkley for decades earlier to Tyra Banks.
"As a trailblazer and cultural phenomenon Sports Illustrated moments and experiences have been created for its readers, unrivaled by any other sports brand," said Nick Woodhouse, director and marketing manager for Authentic Brands. in a statement. "We look forward to working with Meredith to extend Sports Illustrated's legacy and connect the brand with new audiences around the world.
Authentic Brands also controls the rights to a wide variety of brands, including such pop-cultural characters as Marilyn Monroe and Elvis Presley, such sports characters as Julius Erving and Shaquille Neill, and such fashion lines as Juicy Couture.
Meredith continues publish the magazine and run its website for now – paying Authentic Brands a license fee to do so while maintaining editorial independence, according to both companies, Meredith National Media President said he would integrate SI s printed and digital products for Meredith's operations 19659002] In a staff note, Sports Illustrated editor Chris Stone wrote that the magazine would s Increase reach of the public on other platforms – also in life events, conferences, games and video games. He also cited the development of television shows from SI material. And he praised Meredith for hitting an agreement called the magazine's work.
"This deal only made sense if we continue to generate premium journalism and storytelling," Stone said. However, the guarantee that the magazine continues to publish under Meredith lasts only two years.