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Sports Illustrated & # 39; sold again, but Publishing will not switch to new owner yet: NPR



Sports Illustrated has been sold for the second time in less than two years. This time, Authentic Brands Group sets $ 110m. Buy far more emphasis on the iconic magazine's reputation than the publication itself – push the name forward to such ventures as games and live events.

Meredith Corp. acquired Sports Illustrated in January 2018 along with a bunch of other titles as part of his purchase of Time Inc. Meredith moved to read most of the Time Inc. magazines that were not focused on its primary audience: female readers. And these movements also reflected the fluttering finances of large heritage publications.

So Meredith sold Time magazine to Salesforce co-founder Marc Benioff and his wife Lynne Benioff; it acted Fortune to a Thai entrepreneur, Chatchaval Jiaravanon, and killed Money magazine's edition.