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Sorry, Sweethearts: America's most popular Valentine's Day candy won't be on shelves this year



They say that absence causes the heart to grow funds.

This saying can be tried this Valentine's Day when consumers realize the popular Sweetheart's candy – you know the little sugar hearts with messages like "Kiss Me" and "Be Mine" – will not be on store shelves.

New England Confectionery Company – or Necco – made the conversation hearts that have been a staple for Valentine's Day gifts for decades. But Necco had a tumultuous 2018 which suddenly closed in July after an investment company bought it from a bankruptcy auction. It was a new life as it was later purchased by Spangler Candy Co. in September, but then it seemed too late to restart production and distribution in time for Valentine's Day.

In an email, Spangler confirmed it was not yet to restart the production of Sweethearts together with Necco Wafers and Canada Mints.

About 8 billion Sweethearts are typically produced annually, with the full amount sold in the six weeks before Valentine's Day, said online bulk candy selling CandyStore.com in a blog post.

However, they may be back next year. "We look forward to announcing the relaunch of Sweethearts to the 2020 Valentine's Day," queries Chief Executive Kirk Vashaw told candy website.

Sweetheart's brand accounts for about 80% of conversation heart market, CandyStore.com said, with around £ 1

9 million sold each year. It reported conversation hearts angular heart shaped boxes of chocolate as the most popular Valentine's Day candy sold in the United States for each of the last two years.

For sure, there are other brands that produce conversation hearts, it can just take a little bit of work to find them. And beware of the yearly remnants – Spangler Candy Co. noted that some boyfriends currently available on the market were produced by July 2018.


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