Sony’s latest trick for Bravia TV is something called “cognitive intelligence” that can enhance parts of a picture depending on what’s going on. The first 4K TVs it released with the technology were advanced OLED models, but they started at $ 2,999 and went up from there. Now Sony has unveiled its first LED models with the XR cognitive processor and they are much more affordable.
The X90J is the leading OLED model and is available in 50-, 55- and 65-inch sizes at $ 1,299, $ 1,499 and $ 1,799, respectively. These offer the cognitive processor XR, though cinephiles are likely to turn it off to see the content that the creators intended. They also deliver 10-bit (billion) color and full array LEDs, though Sony did not specify the number of zones.
Of course, they have HDR support for HDR1
Sony also unveiled the budget-oriented X80J lineup (above) with 43- and 50-inch models for $ 749 and $ 849, respectively. These sets lack the cognitive intelligence features, full-array attenuation and other features, but still give you Google TV and 4K upscaling. All of the new sets are now on sale at B&H Photo Video and other authorized resellers, although Sony did not specify exactly when they would ship.