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Sony announces $ 1,799 A7C compact full-frame mirrorless camera

Sony has announced the A7C, a new camera that is by far the smallest model yet in its Alpha range of mirrorless cameras in full screen. The A7C looks more like one of Sony’s APS-C models as the A6400 than an A7, which adopts a more compact body with the electronic viewfinder in the upper left corner of the camera’s rear panel, rangefinder style.

The A7C measures 124.0 mm x 71.1 mm x 59.7 mm and weighs 509 g. It has a 24.2 megapixel full-frame sensor with body image stabilization and a standard ISO range of up to 51,200. It can shoot up to 10 fps with autoexposure, and it is capable of 4K / 30 fps or 1

080p / 120 fps video, both at up to 100 Mbps. The body has USB-C, Wi-Fi and a variable 3-inch 921,000-dot LCD screen.

Sony has developed a new set of lens designed to pair with the A7C; when used together, the company describes the combination as “the world’s smallest and lightest full-frame camera system.” (Sigma may have wording issues.) It is a 28-60mm f4-5.6 zoom that is only 45mm long when retracted.

The A7C is priced at just $ 1,799 body, which is $ 200 less than the 2018 A7 III, the camera it is technically closest to. But the A7 III is a few years old now and widely available at discounted prices, and it may be a better option for anyone who prioritizes viewfinder size or general ergonomics.

As far as competition goes, the A7C goes straight up against Panasonic’s new $ 1,999 Lumix S5, another compact 24-megapixel full-frame camera. But there are more affordable options out there – the Nikon Z5 costs $ 1,399.95 and comes with a similar collapsible zoom lens for $ 1,699.95, less than the Sony body alone. The Canon EOS RP is even cheaper these days, though it is quite larger.

Still, Sony has the best original full-frame mirrorless lens range out there by virtue of beating everyone else on the market by a few years. If you want a small camera body to take advantage of it, the A7C can be a compelling option. It sells next month for $ 1,799 or $ 2,099 with the new zoom lens.

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