Earlier this month, Sony surprised many by revealing details of PS5 describing some of the console's specs and features like PS5's backward compatibility. Although some may have seen Sony's decision to announce PS5 in such an uncertain manner as strange, according to a reporter, the company had a very clever reason to want to confirm console information so early.
In a post on Twitter, journalist Jason Schreier revealed that the reason Sony "accidentally" lost everything that the PS5 news is to avoid leaks. Apparently, Sony is now sending out PS5 third-party development team development kits, and the PlayStation platform holder was worried about information coming out before its own messages. So, to "beat everyone up", Sony decided to officially announce some features on its own terms.
Sony's early PS5 messages can be seen as a very smart business flow for a few reasons. For example, with Sony confirming features and tapping potential services and games for PS5, it can control the message. People would not be able to speculate about leaked information from development kits if Sony had already said that a feature is or is not happening.
As I said about today's Kotaku Splitscreen – if you wonder why Sony accidentally dropped PS5 news last week is a reason why (I hear) a bunch of third-party studies have / get dev kits this month. Sony knew the information would start to leak now. So they beat it all together
– Jason Schreier (@jasonschreier) April 25, 2019
Another reason for PS5's early announcement is a smart business tactic that the PS5 news comes in front of a huge E3 2019 show by the Xbox, which is the PlayStation brand's largest rival. Microsoft has plagued that it has some great plans for this year's Xbox E3 press conference, with some wondering that it will reveal some of its details for the next generation of Xbox. By discussing the PS5 before the next generation of the Xbox is confirmed, it means that Sony will not play capture by announcing its next generation plans later down the line.
] As Sony skips E3 2019, it also allows the PlayStation brand to have some kind of presence on this year's expo without being there. Sony may not have a booth or big messages to make, but what Microsoft does is likely to be compared to what Sony has already revealed about PS5.
The comments made by PlayStation lead system engineer Mark Cerny about PS5 left fans with many questions. Fans want to know if games like Death Stranding will be cross generation (available on PS4 and PS5) if they can expect PS4 games to be remastered to PS5 s 8K support, and if Sony wants to further develop its game streaming service to the new console. Sony can't answer these for a while yet, but the fact that people are asking them at all can be just what the company wants.
Source: Jason Schreier – Twitter