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Shopify expands with a US follow-up network – adweek



At Shopife's annual developer conference, Shopify Unite, the e-commerce SaaS platform rolled a number of new features to its merchants and partners: its own fulfillment network for its US merchants, an enhanced Shopify Plus experience, a new Shopify point sale system and a few other updates for its online store design experience.

With a page out of Amazon's playbook, Shopify introduces Shopify Fulfillment Network, a network of distributed fulfillment centers (currently in an early access state). Initially, Shopify works with fulfillment partners in Nevada, California, Texas, Georgia, New Jersey, Ohio and Pennsylvania. Customers usually check and Shopify selects the closest fulfillment center to process these orders to provide cheap and fast delivery. The pricing varies by Merchant and is based on factors such as distance or product type.

On the store side, Shopify starts by rebuilding its sales system completely, integrating apps on the home screen and launching a closed beta of buy-online pick-up-in-store. Some other new features include compelling loyalty and promotional rewards at checkout. Shopify also introduces a new button and chip case later this year, allowing merchants to accept credit cards and contactless payments in the store. (The company revealed a new crane and chip reader earlier this year.)

In addition, Shopify Plus, the company's paid offer to merchants, receives a number of new features, namely, giving merchants more information, such as viewing sales figures of all stores in an area . It also expands Shopify Flow, the trade automation tool, which the company introduced at last year's Unite conference, which is now built on Shopify Plus. Merchants can automate tasks that occur in a store and replicate it on another.

Other product updates include upgrading the online store's design experience, such as the ability to edit multiple pages at the same time and bring sections to each part of the store (as opposed to just the site) and roll out video and 3D opportunities to display products . Cynthia Savard Saucier, user experience director, says that customers are twice as likely to make a purchase after interacting with a 3D model. Checkout is also evolving and partners can now build apps that extend to the checkout experience, such as To integrate subscriptions into the checkout stream.

These steps mean that Shopify takes its recent cemented status to reach $ 1 billion in revenue in 2018 and takes on bigger competitors like Amazon while closing partners as it closes its ecosystem.


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