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SECURE: Gucci does & # 39; Abort & # 39; The theme of its Paris Fashion Show



After a series of social justice abuses, luxury brand Gucci apparently tries to find its way back into the good degrees of the progressive left.

The Associated Press reports that Gucci's Cruise 2020 collection, which debuted in a "VIP audience" this week in Rome, the theme of abortion and included abortion-themed clothing, including a jacket and a dress emblazoned with pro-abortion slogan.

"The collection … highlighted a purple jacket with the slogan" My Body, My Choice "on the back and a sweater emblazoned with the date" 22. May 1978 ", marking the day when abortion became legal in Italy, AP says.

Brand's creative director, Alessandro Michele, says the theme is not random. He was" inspired, "he says in the sudden revival of US and news that at least four states ̵

1; Alabama, Georgia, Missouri and Louisiana – severely limit the brutal practice.

The restrictions Michele said, "made me consider how much women should be respected high."

"Sometimes in life, choices are difficult, but I think that is the most difficult decision for a woman. I respect this decision. I respect this decision when I respect the idea that the womb is a garden, "Michele told reporters. I wanted to portray the idea of ​​interrupting a pregnancy not wiping out the garden, the flower that is the womb of life. "

The show itself was the theme of a" bacchanal "on London's lower streets, and models were cavorted through a set made to resemble a hidden party where" everything goes "- no doubt a nod to the overall" sexual freedom " Gucci wanted to portray with his 2020 cruise line.

Gucci is hardly the first brand to take advantage of modern feminism's complaint. Luxury line Alice & Olivia and designer Prabal Gurung have both made "feminist" t-shirts, and Christian Dior sent a shirt down the track several years ago emblazoned with the words: "We must all be feminists." Online store Net-a-Porter launched a "feminist pop-up" for the international women's day with designs from kuxury labels like Victoria Beckham , Zadig & Voltaire, Chloe and Donna Karan New York.

At the height of faux-feminist consumerism, Elle UK even debuted a shirt that read, "This is how a feminist looks," to discover only – ironically enough – that the company there is added tees, used sweatshops largely manned by women, where the workers earned less than $ 1 a. hour, 12 hours worked fell over sewing machines and "slept 16 for a room", according to the Huffington Post.

However, Gucci may be the first brand that is cynical enough to use consumer feminism as a way back in the hearts of social justice warriors with sufficient disposable income to buy a $ 800 jacket or $ 2000 dress. The mark had been pushed into the margins recently following a series of social failures culminating in the release of a $ 890 sweater that seemed to replicate the blackface.


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