Samsung’s Galaxy SmartTag Plus, the suppressed version of the company’s Tile-like SmartTag Bluetooth tracker (released earlier this year), now has a release date: it’s coming out April 16th for $ 39.99.
That’s a $ 10 price increase over the standard SmartTag, which runs for $ 29.99 – but SmartTag Plus has a remarkable improvement. It has an Ultra Broadband (UWB) radio that allows users to track it more accurately when it is nearby than the standard Bluetooth setup. The UWB radio actually enables a new AR mode, which can help show users exactly where their missing tag is.
To use the new UWB mode, you need both a Galaxy SmartTag Plus and a compatible UWB-equipped Galaxy phone, a list that currently includes the Galaxy Note 20 Ultra, Galaxy S21
Apart from the smart new UWB features, however, SmartTag Plus still works like the regular SmartTag and utilizes Samsung’s huge Bluetooth network of Galaxy devices to track missing objects. It’s similar to Apple’s Find My network, which uses iPhones and iPads to set up a Bluetooth network (and thanks to a recent expansion to third-party devices, will soon offer a Find My compatible tracker from Chipolo).
The upcoming release of the Galaxy SmartTag Plus means that Samsung – and not Apple’s long-rumored AirTags – will be the first major AR-compatible UWB tracking device to hit the market. Apple has reportedly been working on a similar UWB-based AR feature for its upcoming tracker, but despite plenty of leaks and rumors, there is still no word on a release date.