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Samsung’s Galaxy S21 will cause new problems for Apple, Google



2020 launch calendar for smartphone ought to done and dusted, but a new report suggests Samsung may have other ideas. A story from Korean publication MTNciting sources in the supply chain claims that Samsung is promoting the production of the next Galaxy flagship by six weeks.

An earlier release date is in mind, as the report even claims December 2020 as an option. The logic behind the move appears to be poor sales of the Samsung S20 and the Korean company seeking to “proactively respond to rapidly changing market conditions,” the story explains. SamMobile‘s own sources backed up MTN report on an early release date with January 2021 apparently penciled for the Galaxy S21 launch. Whether it is December 2020 or January 2021, it looks likely that Samsung’s flagship will arrive earlier than usual.

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An early launch of the Galaxy S21 is both a wild rumor and completely feasible. I would also be willing to bet that Samsung is making some drastic price changes to keep up with its new release date. This would be unusual or even unlikely in any other year, but 2020 is a different beast. The intensifying battle for your money means OEMs have shocked us with unusual moves this year. Apple launched fire iPhone 12 models to hit (almost) all price ranges, Google went away from making a top-flagship for the first time this year, and Samsung released a surprisingly upper-middle-class phone just before Google and Apple’s releases. Release dates for almost all companies have also changed due to Covid-19.

The S20 FE is a good example of how aggressive the Korean company can be. Not only did it look like nothing, it was also surprisingly cheap for its specifications in the screen, camera and processor department. Samsung is also not shy about going all out to pry customers away from Apple.

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Five years ago, the Korean company briefly ran a high-profile promotion that let iPhone owners “test drive” the new Note 5 and Galaxy S6 for $ 1 for 30 days. Then there is the company’s generous exchange program, which happily overpays for iPhones, including $ 400 for iPhone X 2017 and $ 350 for iPhone 8 Plus. On promotions, the company is currently offering three months for free with the Xbox Game Pass Ultimate and the Moga XP5-X Plus controller with all Galaxy 2020 5G purchases (a total of $ 115 free stuff).

It’s not hard to argue that the company’s all-out strategy has a touch of desperation, which is not surprising given the difficult economic times that all OEMs are in. So an early release of the Galaxy S21 seems not too far fetched.

I suppose Samsung will price the Galaxy S21 much more affordable than its predecessor. The Galaxy S20 landed before the worst of the economic downturn out of the Covid-19 hit. The conspicuous price of $ 1399 for the S20 Plus Ultra will not be repeated soon, not when almost the entire competition reduces prices to stay afloat.

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That MTN report also spectacularly claims that the top Galaxy S21 model comes with an S-pen with The note area is interrupted. In fact, this would streamline Samsung’s inflated product library. We have previously heard rumors that Samsung is merging the Galaxy S and Note lines, but that makes a lot more sense in the current climate.

The perfect combination of a new Galaxy S phone that adds the best of the Note range, priced more affordable and arriving much earlier than expected – along with all the generous swap and Xbox bundle offerings – may well create problems for rivals in a year when the competition for your remaining disposable income is particularly fierce.

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