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Samsung quietly launched its free TV service, TV Plus, online

Samsung recently launched a web version of its free and ad-supported Smart TV Plus streaming service for live and linear programming, as well as added casting support for Chromecast devices.

The streaming product, previously limited to Samsung TVs and mobile devices, was launched as a web service in the second quarter, Protocol reported on Friday. It’s a curious new player in the streaming wars and launched with seemingly little fanfare, but the rollout is an app that was previously limited to Samsung users, now widely available to almost everyone.

Samsung had no immediate comment on the launch when it was reached on Friday. However, a spokesman confirmed the launch of the web version of the protocol service.

Samsung TV Plus has been around for years – it’s been available on Samsung’s smart TVs since 2016 – but the rollout to additional devices outside the streaming ecosystem puts it more directly in competition with ad-supported streaming services like Peacock, Roku Channel or any number of linear programming freebies like Pluto TV or Plex.

While it is unclear why the company appears to have decided to soften the launch of the web version of its streaming service now, Samsung appears to be exploring ways to bring TV Plus to a wider audience. The choice is always good and you can not beat the price for free (especially if you can stand and sit through ads), but if Samsung’s ambitions are to dominate the linear streaming space, it’s a little late for the party.

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