Samsung committed a tech faux pas on Wednesday when it issued a promotional tweet from an iPhone, the flagship handset made by a smart market arch-rival.
The South Korean technology giant sent a teaser of its upcoming Unpacked hardware event to a Twitter account operated by Samsung Mobil’s US division.
“With #SamsungUnpacked approaching, we’re working hard to bring you some exciting news. What field of innovation and advancement do you hope to see us reveal?” Asks Samsung in the tweet.
An innocent message, it was the delivery method of the tweets that has created some revolt online. The one who sent the short missive to Samsung̵
Brand ambassadors for a number of major smartphone manufacturers have been caught and proclaiming products and services from the iPhone on several occasions, but slip ups from company officials are a rarity. In 2013, for example, tennis star David Ferrer used his iPhone to send a laudatory tweet about his Galaxy S4. That same year, former T-Mobile CEO John Legere praised the Galaxy Note 3, but did so from the iPhone.
Recently, Ksenia Sobchak, who was paid to approve Samsung products, was allegedly sued by the company in 2018 for using an iPhone X in public.
Samsung is expected to launch new Galaxy S21 models at the Unpacked event on January 14th. High-end smartphones are expected to include 6.7-inch and 6.8-inch OLED screens, S-Pen support, Qualcomm Snapdragon 888 SoC or Samsung’s Exynos 2100 SoCs and other premium components in an attempt to compete with Apple’s iPhone 12 series.