Samsung has a new brand sound that was introduced at CES 2021 and it is called The Voyage. Fire sounds are probably not something you’ve ever thought of, but these sounds are meant to keep sound effects consistent among different products. I have not owned a Samsung phone for years, but I can still remember the previous fire sound from the standard ringtone. Samsung hopes you remember The Voyage just as well.
According to Samsung, this new sound represents “Samsung Electronics’ overall brand identity and was created by sound designers with extensive experience in developing sounds for product features.” The basic melody is composed of four tones, as you can see in the headline, and Samsung says that this shows that the company never stops innovating.
Variants of the sound will be used in stores, events and digital content. Samsung has electronic, neoclassical, pop and funk versions available on its blog post, which you can listen to below if you want to check them out.