Sam Jadallah, the former CEO of a smart lock company that closed just over a year ago, has a new job: He wants to lead Apple's home initiatives. Sources familiar with the case told CNBC.
Both Apple and Jadallah refused to comment on two CNBCs on the rent.
Jadallah has previously had a startup called Otto, who made a $ 700 lock supported by the venture company Greylo ck. He also spent more than a decade with Microsoft and had a stack of venture capital at Mohr Davidow.
Otto suspended his operations four months after launching his beautifully designed Bluetooth and Wi-Fi enabled luxury lock. In interviews, Jadallah suggested finding a buyer who pulled out at the last minute.
About 70 percent of the early team behind Otto was actually poached from Apple's ranks, Jadallah has previously said. The lock was compared positively by reviewers to "Apple of smart locks." It is not clear whether Jadallah will bring these early employees with him or get a new mandate to hire. There are currently about half a dozen job openings in Apple's home business.
But Apple is also competing against rivals such as Alphabet and Amazon, both of whom have begun to enter the home. All three companies have a combination of hardware and software that controls everything from turning on and off lights using voice to playing music. Apple's HomePod represents a small share of the market compared to Amazon's Echo and Google Home.