Citing sources in the music industry, Hits twice daily reports that Apple is preparing to launch a new HiFi Apple Music level in the “coming weeks”, which comes with the release of the rumored third generation of AirPods.
According to the report, the new level, which offers high-fidelity music streaming, costs the same $ 9.99 monthly subscription as the current individual level. Spotify, Apple Music’s toughest competitor, has announced that later in 2021, Spotify users will be able to “upgrade their sound quality to Spotify HiFi and listen to their favorite songs that the artists intended.”
The report says that an announcement about the new Apple Musc level and the launch of the third generation irAirPods will take place in the “coming weeks.” Apple plans to hold its worldwide developer conference on June 7, and while no hardware was announced at the conference last year, hardware announcements are possible at the software-focused event.
Third-generation AirPods are expected to have a design similar to the design language of AirPods Pro, but lacking certain “Pro” features such as Active Noise Reduction. If the rumors are to be correct, the new AirPods release comes on the back of a report signaling that Apple is reducing AirPods production due to declining sales.