Home https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Business https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ RTU now sells tickets through Uber and says that equestrian traffic is up

RTU now sells tickets through Uber and says that equestrian traffic is up

DENVER – Tuesday, the regional transport district published 1,200 tickets for RTD rides through the Uber app.

The ticket buying feature

was launched two months ago

as part of a first-of-its-kind partnership between RTD and Uber Transit.

At a press conference, Uber and RTD managers identified the partnership as successful and mutually beneficial.

"This is a great way to give people choice," said RTD General Manager and CEO Dave Genova. "And typically what you would find is the transit options are cheaper," he said.

The partnership started in January with a tour planning function at Uber before they were expanded to ticket purchases. Users just open the Uber app and decide if they want to book a trip in a Uber vehicle or a public transit ticket.

A third partner, the technology company Masabi, provides the mobile ticket programming.

Uber says it will be "Amazon" for transport and is pleased that the Uber app is being used to provide riders with opportunities. In the meantime, RTD says that more Uber users will see public transit as a viable option.

"For those people who would never think of transit, it opens a whole new market for us, especially the visitor," Genoa said.

Both RTD and Uber see the partnership as a step towards solving the "last mile" problem with public transit. Uber says since the partnership began, there has been an increase of 1

1.6 percent in the number of uber rides starting or ending in a transit stop.

"We can't cover everything; we don't want to cover everything," said David Reich, head of Uber Transit. "There are many ways that Uber can fill the gaps and be a compliment, and that's really our goal."

Since the partnership started in January, RTD has increased the speed of buses and commuter trains while Ridership on the light rail has fallen. RTD says there will be a need for more analysis to see how the Uber partnership is changing rider habits.

1,200 tickets purchased through Uber may not work as much as

RTD's 2018 ridership

topped 97 million riders. But FTU believes that Uber can help get even more riders on the system.

"We have made this massive investment in infrastructure and we want to get people to that system," Genoa said. "So this is another tool we can use in our toolbox to help us with the first and last mile," he said.

Source link