Published on March 28, 2019 |
by Steve Hanley
28. March 2019 by Steve Hanley
Some of America's largest companies are collaborating to push the renewable energy market forward. The group known as the Renewable Energy Buyers Alliance includes Apple, Alphabet, General Motors, Walmart, Johnson & Johnson, Facebook and Disney as well as a number of other companies and nonprofit organizations.
The group's stated goal is to help businesses with CNBC to exploit new ways to buy clean energy. "It's really about bringing as many players as possible to the market and giving everyone access to clean energy," said Michael Terrell, director of the energy market strategy at Google.
Combating Existing Provisions
For the past 6 years, most of these companies have sought new ways to meet their renewable energy needs. For example, Google wanted to run its Douglas County data center in Georgia with low-cost solar power, but regional markets did not allow companies to buy renewable energy directly from utilities. Along with partners Walmart, Target and Johnson & Johnson, Google has worked with government officials to create a new program that enables businesses to do just that.
By exploiting the lessons learned from these early adopters, REBA aims to remove the barriers to entering the clean energy field by fine-tuning contracts, regulatory and political barriers, piloting new clean technology programs, and helping businesses to Establish internal systems to facilitate the way to buy clean energy.
Mirba Ballentine, REBA's basic director, says out of handful pioneers, very few companies have developed the expertise to engage in business renewable offerings. "Most of these big buyers have never really done anything other than what you or I do that pays an energy bill," she says. Michael Terrell says that a company should enter into a renewable energy agreement should be as simple as clicking a button.
REBA intends to empower tens of thousands of companies to buy renewable energy in the coming years. Today, there are about 5,000 companies in the United States doing this. Last year, companies committed to around 16 gigawatts of renewable energy. REBA wants to grow the market to 60 gigawatt in 2025. This corresponds roughly to all the installed solar capacity in America today.
Getting more companies on board with the Revolutionary Energy Revolution is crucial to reducing US carbon emissions, as companies are responsible for most of the energy used to drive technology and industry.
REBA will launch with about 200 corporate customers and 125 renewable energy developers and service providers. Much of the foundation of the group was provided by nonprofit organizations such as the Rocky Mountain Institute, the World Wildlife Fund, the World Resources Institute, and Business for Social Responsibility. Now, if only someone could do the same for private customers.