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Okay folks, Prime Day is over, Black Friday is around the corner, but that does not mean the offers are over.

Amazon has already followed Tuesday / Wednesday Prime Day with its “Holiday Dash” campaign and promised continued good deals, and other retailers have not been shy about launching campaigns either.

But when it comes to Black Friday, which is only six weeks away, historically no product is pushed harder than TV deals.

Amazon says it sold a “record-breaking number” of TVs on Prime Day, and you know what that means. You will see far more TV deals in the coming weeks.

But you have to wonder: how much cheaper could they be then? Check out a Target, Best Buy, or any other big box retailer now, and you can’t miss them – rows of large 43- and 50-inch sets that sell for $ 225 to $ 300. Amazon’s TV bestsellers, even after Prime Day, is priced the same, and if you want a smaller 32-inch TV, you look at around $ 150.

So wait a minute, how can a new TV be sold for such a low number when the televisions to the right of these screens are usually offered for $ 500 to $ 1,000 and even more?

Since most TV sales take place in the 4th quarter and you might be considering an upgrade soon, let’s examine the catch. What is it?

The kits, which are usually made by TCL or Insignia (Best Buy’s house brand), both have 4K resolution, built-in smart TV and streaming and can feature programming in HDR, which stands for a high dynamic range that produces brighter, richer colors. And the seats are similar to either Google Assistant or Amazon’s Alexa.

The catch is smaller and clearer. The picture quality is not as good as medium-sized and more expensive TVs that have a brighter picture, says Michael Desjardin, who reviews TVs for reviewed.com, part of the US DAG network.

“What you lack is the brightness and the overall image quality,” he says. “But not everyone will notice it.”

The TCL Series 4 set wins reviewed recommendation for best TV under $ 300. “Even though the picture quality is not as good as medium and advanced TVs, you still get a Roku streaming player built-in, which is great,” says Desjardin. “It goes a long way to compensate for the lack of brightness.”

It may sound like a small feature, but it’s actually huge.

The old fashioned way: spend $ 25 to $ 100 on a Roku or Amazon Fire TV Stick and plug it into an open HDMI slot on the back of the TV. Insert batteries in the remote control. Place the streaming remote control next to the TV remote control. Turn on the TV, adjust your HDMI settings for streaming, and then download the streaming remote to access and control the menu.

The new way: Turn on the TV with the included remote control. Access programming with a remote control and get streaming without having to adjust HDMI settings.

(But if you have a cable box, you still need to adjust HDMI settings and maybe even use your cable providers’ remote control. These sets are aimed at the sharp wire to access programming via streaming and antenna.)

So should you buy the new set now for $ 225 or wait a few weeks for Black Friday?

Desjardin says there is a chance that these sets could be discounted, “but there is a slightly greater chance” that the mid-series will get discounts.

These options include:

TCL’s Series 6 set starts at $ 899 for a 65-inch set, compared to $ 699 for Vizio’s 65-inch M-Series and $ 549 for the 65-inch Insignia 65-inch Fire TV Edition. The big difference? Larger screens and brighter images. The most beautiful TVs have OLED screens, which are even brighter and more colorful, says Desjardin, and they sell for over $ 1,000.

Let’s hope Black Friday also brings those prices down to earth.

In other technical news this week

Apple introduced four new versions of the iPhone this week and put two of them on pre-sale Friday, the iPhone 12 and iPhone 12 Pro. Both feature faster processors, robust lenses and connectivity to the new 5G wireless networks. The iPhone 12 Mini is like the 12 in a smaller body, while the iPhone 12 Pro Max offers superior camera features. These two phones will be available in November.

Zoom, the video conferencing service, added paid ticketing options to meetings on a new site called OnZoom for online art, music and training courses. Anyone can teach a class and charge a fee, but they must have a paid Zoom account starting at $ 14.99 each month.

The latest from Google: hum a song and it tells you the name of the song. On your iOS device, open the Google app or find the Google Search widget. Tap the microphone icon and say, “What is this song?” Or click “Search for a song button.” Then hum for 10 to 15 seconds.

This week’s Talking Tech podcasts

Instead of reaching for a business card, Jason Alvarez-Cohen and Nick Eischens will love putting a Popl on the back of your phone. What is it?

Are you excited about the new iPhone?

My perception of the iPhone 12

In the HomePod Mini, Apple is ready to take on Amazon and Google.

The new Zoom paid classes

Follow USA TODAY’s Jefferson Graham (@jeffersongraham) on Twitter

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