WASHINGTON – President Biden’s celebratory new competitive position is aimed at large technology companies in ways that can fundamentally change the way they do business.
But it falls to government agencies to carry out the order, and it can take years to carry out its ideas. The Federal Trade Commission, which already has Big Tech companies in mind, is likely to become a particular battlefield.
A core of the order is to encourage regulators like the FTC to adopt new rules and policies to keep track of the growing size and strength of major technology platforms like Amazon.com Inc., Alphabet Inc.’s Google and Facebook Inc. to be a high order for the FTC, the main federal regulator of Internet commerce. Some observers say the agency ̵
As the White House detailed its announcement, a Democratic FTC commissioner, Rebecca Kelly Slaughter, said in a tweet: “So excited about @POTUS ‘EO on competition; it is an ambitious agenda that will help our markets work better and create a fairer economy for all people – especially workers, marginalized societies, entrepreneurs, small biz. “
Gary Shapiro, CEO of the Consumer Technology Association, which counts Apple Inc., Facebook and Google among its members, defended the technology industry as competitive and vibrant and took issue with the White House action.