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Powerful New iPhone Expected, MacBook Keyboard Problems, Apple's Embarrassing Surrender




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Taking a look back at another week of news and headlines from Cupertino, this week's Apple Loop includes Timber's surrender to Qualcomm, updated plans for the iPhone 5G, hiding the ugly iPhone design, a sequel to the iPhone SE, more MacBook keyboard problems, and an expensive gaming problem for Apple.

Apple is here to remind you of a few of the many discussions that have happened around Apple over the last seven days ( and you can read my weekly digest of Android news here on Forbes ).

Qualcomm Defeats Apple and Wins 5G High Ground

It's been a busy week Apple was running out of options, Intel's plans were delayed, and Apple's qualcomm was returning to the courtroom. There was an option for Tim Cook but could be Apple do to Huawei as a supplier?

… it woul require Apple to acknowledge in public that it needs a rival manufacturer to provide cutting edge technology for the iPhone, and tacitly demonstrate that Huawei is one of the world leaders in 5G. It would also require the American tech industry to turn to a Chinese competitor, a competitor that does not have the greatest reputation in the Washington DC corridors.

Tim Cook, CEO of Apple speaks while unveiling new products during Getty

We'll never know if Cook is ready to break and accept the offer, because Qualcomm and Apple come to agreement and all legal cases over the IP dispute were dropped. Three hours later, Intel announced it was getting out of the 5G modem game. Although we were in the room when it happened, CNBC's Lauren diner looked at Qualcomm's victory :

A day after settling a multibillion-dollar battle with Apple, Qualcomm's CEO customs CNBC he looks forward to working with the iPhone maker, but would not disclose how much Apple agreed to pay.

… Mollenkopf said the company will not disclose the payment Apple agreed to in the settlement. Following the announcement of the settlement on Tuesday, Qualcomm said it expects incremental earnings per share of product shipments disaster and it starts providing 5G chips to Apple.

And there's the kicker. Apple has publicly surrendered to Qualcomm (as quietly as possible) so the iPhone has the advanced 5G functionality that is already appearing on Android-powered handsets, even if it takes to late 2020. But the cost to Apple is very high , in financial and reputational terms :

Apple has been left out by 5G technology; Qualcomm has outperformed the opposition to the least-worst choice for the iPhone modem; with a raft of 5G smartphones coming from rival manufacturers the iPhone portfolio was outnumbered; and for all of Tim Cook's aura of supply chain wizardry, he was simply outplanned, but 5G has inflicted a permanent scar on Apple's psyche. It is no longer the unstoppable magical innovator that can make anything happen. The innovation comes from outside Cupertino, Tim Cook and his team just put it in a shiny overpriced box.

More on Tim Cook's embarrassing defeat here

Hiding The New Ugly iPhone Design

With no 5G, what will Apple have for the 2019 iPhone models? While the larger handsets will be joining the modern trend of triple-lens cameras, the leaked design is one of the more ugly implementations of this technology. That said, will Apple be able to mask the visual impact of the lenses? Forbes' Gordon Kelly investigates :

… a new report from Ming Chi-Kuo, the world's most acclaimed Apple insider, reveals Apple's next-gen iPhones will have large front and back cameras that the company will use "black lens coating technologies" in an attempt to make them look less "conspicuous".

Yes, this sounds a world apart from Apple's famed minimalism but Kuo's report suggests the cameras themselves should be worth it. On the front, Kuo says Apple's iPhone 11 and 11 will have 12MP cameras with five elements, a 70% increase on 7MP, four element shooters in the iPhone XS, XS Max and XR.

More details on the new coating here

The iPhone SE Sequel Is Under Development

That takes care of the 'Pro' handsets, what about those at the lower end of Apple's expensive portfolio? It looks like Apple is working on a narrower screened handset – and assuming it holds the small as the iPhone X design language, this could be the "small form" handset many iPhone fans are waiting for. Gordon Kelly investigates :

Following reports Apple is testing a 5.42-inch iPhone to complement the 6.1-inch iPhone XR and 6.5-inch iPhone XS Max, exclusive news the company may shrink it down even further with a modern iPhone SE replacement or just 4.8 inches. The name? iPhone XE

And while the report for the 5.42-inch model was light on detail, this spiritual iPhone SE2 is a lot more specific. Citing a source “closely associated with Foxconn's manufacturing facility in India”, the reports claim the XE will feature the same design as the X and XS with a notch for Face ID, a single 12MP rear camera (the primary shooter from the XS / XR) and an A12 Bionic chip

More details here

Tim Cook, CEO of Apple unveils new products during a launch at the Brooklyn Academy of Music (Photo by Stephanie Keith / Getty Images)

Getty

The MacBook Keyboard Problems Continue to Apple Apple

Apple continues to battle against its design decisions on the butterfly keyboard that debuted on the Mac laptops in 2015. Faults continue to appear, surveys suggest the problem could affect a third of users and Apple has only recently said sorry . That's not enough for Casey Johnson :

I am stupid for buying another one of these computers, but only as stupid as any of us are for learning to love these dumb tech products on their merits, becoming beholden to the system, and then having a big commitment out of which to yourself (actually not very stupid at all). I'm far more inclined to subscribe to a different argument, which is that Apple is the stupid one not only trying to reinvent a solution to the extremely solved problem of how to make a working keyboard, but continuing to pretend that, four years and four iterations later, it hasn't utterly failed. The company declined to comment on the record for this article.

More at The Outline

And Finally…

Apple's subscription service or gaming requires one obvious component … Games. Mark Serrels reports :

In late March Apple announced Apple Arcade , a subscription service that allows Apple users to play games across iPhone, iPad, Mac and Apple TV devices. Back then Apple promised that 100 exclusive games would be playable out of the gate, games that would not be available on other subscription services or other mobile devices.

But it looks like that promise may cost them. Apple may end up spending over $ 500 million on the service…

More at CNet

Apple Loop brings you seven days worth of highlights every weekend here on Forbes. Don't forget to follow me so you don't miss any coverage in the future. Last week's Apple Loop can be read here or this week's edition of Loop's sister column, Android Circuit, is also available on Forbes .

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Taking a look back at another week of news and headlines from Cupertino, this week's Apple Loop includes Timber's surrender to Qualcomm, updated plans for the iPhone 5G, hiding the ugly iPhone design, a sequel to the iPhone SE, more MacBook keyboard problems, and an expensive gaming problem for Apple.

Apple is here to remind you of a few of the many discussions that have happened around Apple over the last seven days (and you can read my weekly digest of Android news here on Forbes). 19659001] Qualcomm Defeats Apple and Wins 5G High Ground

It's been a busy week for the potential of a 5G iPhone. As the week started, Apple was running out of options, Intel's plans were delayed , and Qualcomm v Apple was returning to th e courtroom There was an option for Tim Cook but could Apple have to have Huawei as a supplier? […] it would require Apple to acknowledge in public that it needs a rival manufacturer to provide cutting edge technology for the iPhone, and tacitly. demonstration that Huawei is one of the world leaders in 5G. It would also require the American tech industry to turn to a Chinese competitor, a competitor that does not have the greatest reputation in the Washington DC corridors.

Tim Cook, CEO of Apple speaks while unveiling new products during Getty

We'll never know if Cook is ready to break and accept the offer, because Qualcomm and Apple come to agreement and all legal cases over the IP dispute were dropped. Three hours later, Intel announced it was getting the 5G modem game. Although we were in the room when it happened, CNBC's last night looked at Qualcomm's victory:

Qualcomm's CEO duty CNBC he looks forward to working with the iPhone maker, but he would not disclose how much Apple agreed to pay.

… Mollenkopf said the company will not disclose the payment Apple agreed to in the settlement. Following the announcement of the settlement on Tuesday, Qualcomm said it expects incremental earnings per share of product shipments disaster and it starts providing 5G chips to Apple.

And there's the kicker. Apple has publicly surrendered to Qualcomm (as quietly as possible) so the iPhone has the advanced 5G functionality that is already appearing on Android-powered handsets, even if it takes to late 2020. But the cost to Apple is very high, both in financial and reputational terms:

Apple has been left out of 5G technology; Qualcomm has outperformed the opposition to the least-worst choice for the iPhone modem; with a raft of 5G smartphones coming from rival manufacturers the iPhone portfolio was outnumbered; and for all of Tim Cook's aura of supply chain wizardry, he was simply outplanned, but 5G has inflicted a permanent scar on Apple's psyche. It is no longer the unstoppable magical innovator that can make anything happen. The innovation comes from outside Cupertino, Tim Cook and his team just put it in a shiny overpriced box.

More on Tim Cook's embarrassing defeat here.

Hiding The New Ugly iPhone Design

With no 5G, what will Apple have for the 2019 iPhone models? While the larger handsets will be joining the modern trend of triple-lens cameras, the leaked design is one of the more ugly implementations of this technology. That said, will Apple be able to mask the visual impact of the lenses? Forbes' Gordon Kelly investigates:

… a new report from Ming Chi-Kuo, arguably the world's most acclaimed Apple insider, reveals Apple's next-gen iPhones will have large front and back cameras that the company will use "black lens" coating technologies "in an attempt to make them look less" conspicuous. "

Yes, this sounds a world apart from Apple's famed minimalism but Kuo's report suggests the cameras themselves should be worth it. On the front, Kuo says Apple's iPhone 11 and 11 will have 12MP cameras with five elements, a 70% increase on 7MP, four element shooters in the iPhone XS, XS Max and XR.

More details on the new coating

The iPhone SE Sequel Is Under Development

That takes care of the 'Pro' handsets, what about those at the lower end of Apple's expensive portfolio? It looks like Apple is working on a smaller screened handset – and assuming it is the smallest as the iPhone X design language, this could be the "small form" handset many iPhone fans are waiting for. Gordon Kelly Investigates:

Following Reports just 4.8 inches. The name? iPhone XE

And while the report for the 5.42-inch model was light on detail, this spiritual iPhone SE2 is a lot more specific. Citing a source “closely associated with Foxconn's manufacturing facility in India”, the reports claim the XE will feature the same design as the X and XS with a notch for Face ID, a single 12MP rear camera (the primary shooter from the XS / XR) and an A12 Bionic chip

More details here

Tim Cook, CEO of Apple unveils new products during a launch at the Brooklyn Academy of Music (Photo by Stephanie Keith / Getty Images) [19659006] Getty

The MacBook Keyboard Problems Continue to Apple Apple

Apple continues to battle against its design decisions on the butterfly keyboard that debuted on the Mac laptops in 2015. Faults continue to appear, surveys suggest the problem could affect up to a third of users, and Apple has only recently said sorry. That's not enough for Casey Johnson:

I am stupid for buying another one of these computers, but only as stupid as any of us are for learning to love these dumb tech products on their merits, becoming beholden to the system, and then having a big commitment out of which to yourself (actually not very stupid at all). I'm far more inclined to subscribe to a different argument, which is that Apple is the stupid one not only trying to reinvent a solution to the extremely solved problem of how to make a working keyboard, but continuing to pretend that, four years and four iterations later, it hasn't utterly failed. The company declined to comment on the record for this article.

More at The Outline

And Finally…

Apple's subscription service or gaming requires one obvious component… games. So the news that a fund is being put aside for exclusives and developer incentives is not a surprise, but the size of it may be. Mark Serrels reports:

In late March, Apple Arcade announced a subscription service that allows Apple users to play games across iPhone, iPad, Mac and Apple TV devices. Back then Apple promised that 100 exclusive games would be playable out of the gate, games that would not be available on other subscription services or other mobile devices.

But it looks like that promise may cost them. Apple may spend over $ 500 million on the service…

More at CNet

Apple Loop brings you seven days worth of highlights every weekend here on Forbes. Don't forget to follow me so you don't miss any coverage in the future. Last week's Apple Loop can be read here, or this week's edition of Loop's sister column, Android Circuit, is also available on Forbes.


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